{"id":66027,"date":"2007-02-13T06:00:00","date_gmt":"2007-02-13T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tbwa-zegna-cellulit\/"},"modified":"2007-02-13T06:00:00","modified_gmt":"2007-02-13T05:00:00","slug":"tbwa-zegna-cellulit","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tbwa-zegna-cellulit.html","title":{"rendered":"TBWA \u017cegna cellulit"},"content":{"rendered":"

W pocz\u0105tkowej fazie teaserowej na billboardach w ca\u0142ej Polsce pojawi\u0142y si\u0119 trzy motywy: „Nie chc\u0119 Ci\u0119 wi\u0119cej widzie\u0107. Good – Bye”, „Z nami koniec. Good Bye” oraz „Nigdy ci\u0119 nie kocha\u0142am. Good – Bye”. Rozwi\u0105zanie zagadki nast\u0105pi\u0142o dopiero po tygodniu – na antenach stacji telewizyjnych i w radiu.<\/P>
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Kampani\u0119 maj\u0105 wzmocni\u0107 media ambientowe – lustra w fitness clubach i na basenach, niestandardowe formaty w prasie kobiecej i specjalnie dedykowana strona internetowa: http:\/\/www.nivea.pl\/goodbyecellulite\/<\/A> <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Polski oddzia\u0142 TBWA opracowa\u0142 i zaprojektowa\u0142 najnowsz\u0105 kampani\u0119 reklamow\u0105 dla marki Nivea Body pod has\u0142em "Good-Bye Cellulite".","protected":false},"author":1,"featured_media":66028,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[303],"class_list":{"0":"post-66027","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-tbwa","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=66027"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66027\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/66028"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=66027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=66027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=66027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}