{"id":65892,"date":"2007-02-19T00:01:00","date_gmt":"2007-02-18T23:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pkt-pl-wszystko-i-w-porzadku\/"},"modified":"2007-02-19T00:01:00","modified_gmt":"2007-02-18T23:01:00","slug":"pkt-pl-wszystko-i-w-porzadku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pkt-pl-wszystko-i-w-porzadku.html","title":{"rendered":"Pkt.pl: wszystko i w porz\u0105dku"},"content":{"rendered":"<p><P>Ma ona charakter wizerunkowy. <\/P><br \/>\n<P>Celem dzia\u0142a\u0144 jest u\u015bwiadomienie, \u017ce Polskie Ksi\u0105\u017cki Telefoniczne s\u0105 niezb\u0119dnym \u017ar\u00f3d\u0142em informacji gdy szukamy kontaktu do firm i instytucji. <\/P><br \/>\n<P>Za przygotowanie kreacji odpowiedzialna jest agencja DougFaberFamily. Przetarg odby\u0142 si\u0119 w grudniu 2006, sesja fotograficzna w styczniu, a w lutym kampani\u0119 mo\u017cna zobaczy\u0107 w prasie i na no\u015bnikach outdoorowych. Bud\u017cet dzia\u0142a\u0144 jest utajniony.<\/P><br \/>\n<P>Dzia\u0142ania reklamowe obj\u0119\u0142y og\u00f3lnopolskie tytu\u0142y prasowe (Polityka, Forbes, Newsweek, Przekr\u00f3j, Press, Forum). Billboardy i megasighty pojawi\u0142y si\u0119 w pi\u0119ciu miastach. DFF przygotowa\u0142o te\u017c reklam\u0119 radiow\u0105, kt\u00f3ra b\u0119dzie przez 3 miesi\u0105ce emitowana na antenach takich stacji lokalnych jak: PIN, Antyradio, Kolor, Pogoda, Wawa oraz w Radiu Zet.<\/P><br \/>\n<P>Media klient zaplanowa\u0142 i kupi\u0142 we w\u0142asnym zakresie.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Polskie Ksi\u0105\u017cki Telefoniczne rozpocz\u0119\u0142y na pocz\u0105tku lutego kampani\u0119 reklamow\u0105 pod has\u0142em: &quot;pkt.pl wszystko i w porz\u0105dku&quot;.","protected":false},"author":1,"featured_media":65893,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2882,2981,912],"class_list":{"0":"post-65892","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-budzet","9":"tag-dougfaberfamily","10":"tag-przekroj","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/65892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=65892"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/65892\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/65893"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=65892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=65892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=65892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}