{"id":65824,"date":"2007-02-20T06:00:00","date_gmt":"2007-02-20T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/manchester-united-wirusowo\/"},"modified":"2007-02-20T06:00:00","modified_gmt":"2007-02-20T05:00:00","slug":"manchester-united-wirusowo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/manchester-united-wirusowo.html","title":{"rendered":"Manchester United wirusowo"},"content":{"rendered":"

Kampania „Get That Season Ticket Feeling” ma promowa\u0107 program cz\u0142onkowski One United i jest zwi\u0105zana z rozbudow\u0105 stadionu Old Trafford. Kampania ma dotrze\u0107 do ok. 450 tys. fan\u00f3w, wykorzystuje m.in. mailing bezpo\u015bredni oraz reklam\u0119 outdoorow\u0105.<\/P>
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Dzia\u0142aniami online zajmuje si\u0119 agencja marketingowa Iris Manchester. Fani s\u0105 zach\u0119cani do odwiedzenia specjalnej strony internetowej kampanii, gdzie mog\u0105 zamieszcza\u0107 nagrania wideo, na kt\u00f3rych \u015bwi\u0119tuj\u0105 gole swojej dru\u017cyny oraz obejrze\u0107 tre\u015bci umieszczone przez innych.<\/P>
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– Kampania wirusowa to nowy obszar dla klubu, jednak daje spore mo\u017cliwo\u015bci i jest sposobem na komunikowanie si\u0119 z fanami. B\u0119dziemy wi\u0119c uwzgl\u0119dnia\u0107 ten rodzaj marketingu r\u00f3wnie\u017c w przysz\u0142ych kampaniach – podkre\u015bla Stephen Hall, ticketing manager i membership manager w Manchester United.<\/P>
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Wi\u0119cej szczeg\u00f3\u0142\u00f3w nt. akcji na stronie www.seasonticketfeeling.com<\/A>. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Manchester United to pierwszy z czo\u0142owych klub\u00f3w pi\u0142karskich, kt\u00f3ry uruchomi\u0142 wirusow\u0105 kampani\u0119 marketingow\u0105.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-65824","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/65824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=65824"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/65824\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=65824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=65824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=65824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}