{"id":65750,"date":"2007-02-22T00:01:00","date_gmt":"2007-02-21T23:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nie-rob-min-jak-nike\/"},"modified":"2007-02-22T00:01:00","modified_gmt":"2007-02-21T23:01:00","slug":"nie-rob-min-jak-nike","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nie-rob-min-jak-nike.html","title":{"rendered":"Nie r\u00f3b min jak Nike"},"content":{"rendered":"<p><P>zastrze\u017cony znak Nike oraz krytykowano strategi\u0119 sponsorsk\u0105 firmy.<\/P><br \/>\n<P>Nike wni\u00f3s\u0142 pozew przeciwko australijskiej firmie odzie\u017cowej Skins przed s\u0105dem w Londynie. Sprawa dotyczy\u0142a naruszenia praw autorskich zwi\u0105zanych z wykorzystaniem znaku firmowego Nike w kampanii reklamowej.<\/P><br \/>\n<P>Firma Nike uzyska\u0142a ju\u017c pisemne o\u015bwiadczenie od Skins, w kt\u00f3rym australijski konkurent obieca\u0142, \u017ce nie wprowadzi spornej kampanii w Europie. Skins podkre\u015bla, \u017ce jej kampania ma charakter reklamy por\u00f3wnawczej, dodaj\u0105c, \u017ce u\u017cycie znaku zastrze\u017conego drugiej firmy by\u0142o w niej uzasadnione.<\/P><br \/>\n<P>Mimo to Nike chce chroni\u0107 swoj\u0105 mark\u0119. &#8211; Niezale\u017cnie od wyroku s\u0105du, jest to typowy przyk\u0142ad z\u0142amania praw autorskich i nadu\u017cycia naszego logo. Podejmujemy wszystkie niezb\u0119dne kroki, kiedy jeste\u015bmy przekonani, \u017ce inne firmy naruszaj\u0105 nasze prawa&nbsp;&#8211; podkre\u015bla rzecznik Nike.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Koncern Nike wygra\u0142 proces dotycz\u0105cy kampanii reklamowej konkurencyjnej marki sportowej. W kampanii tej parodiowano&#8230;","protected":false},"author":1,"featured_media":65751,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-65750","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/65750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=65750"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/65750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/65751"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=65750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=65750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=65750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}