{"id":65619,"date":"2007-02-27T00:01:00","date_gmt":"2007-02-26T23:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/micra-dla-kobiet\/"},"modified":"2007-02-27T00:01:00","modified_gmt":"2007-02-26T23:01:00","slug":"micra-dla-kobiet","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/micra-dla-kobiet.html","title":{"rendered":"Micra dla kobiet"},"content":{"rendered":"<p><P>Celem komunikacji jest zbudowanie \u015bwiadomo\u015bci nowego modelu Nissana Micra Active Luxury, a poprzez to umocnienie wizerunku ca\u0142ego line-upu Micry jako stylowego, miejskiego i modnego samochodu skierowanego g\u0142\u00f3wnie do kobiet.<\/P><br \/>\n<P>W Polsce kampania obecna b\u0119dzie w prasie dla kobiet: Elle, Tw\u00f3j Styl, Zwierciad\u0142o, Avanti, Pani i dodatku Wysokie Obcasy. <\/P><br \/>\n<P>W kampanii wykorzystana zostanie tak\u017ce siatka winylowa, kt\u00f3ra rozwieszona b\u0119dzie w centrum Warszawy w marcu oraz no\u015bniki indoor w klubach fitness. <\/P><br \/>\n<P>W internecie kampania b\u0119dzie obecna na podstronach kobiecych serwis\u00f3w w portalach onet.pl i gazeta.pl. <\/P><br \/>\n<P>Agencja zaadaptowa\u0142a tak\u017ce layouty do prasy dealerskiej. Media kupi\u0142 i zaplanowa\u0142 dom mediowy Optimum Media OMD. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja TBWABudapest przygotowa\u0142a kampani\u0119 Nissana Micra Active Luxury, kt\u00f3ra b\u0119dzie obecna w Polsce, Czechach, na S\u0142owacji i W\u0119grzech.","protected":false},"author":1,"featured_media":65620,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[886,303],"class_list":{"0":"post-65619","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-optimum-media-omd","9":"tag-tbwa","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/65619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=65619"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/65619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/65620"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=65619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=65619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=65619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}