{"id":6552,"date":"2012-05-07T14:34:21","date_gmt":"2012-05-07T12:34:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ox-media-z-marka-porsche-na-facebooku\/"},"modified":"2015-01-13T01:28:01","modified_gmt":"2015-01-13T01:28:01","slug":"ox-media-z-marka-porsche-na-facebooku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/social-media\/ox-media-z-marka-porsche-na-facebooku.html","title":{"rendered":"OX Media z mark\u0105 Porsche na Facebooku"},"content":{"rendered":"<p>W tworzeniu nowej strategii marki Porsche w mediach spo\u0142eczno\u015bciowych si\u0142y po\u0142\u0105czy\u0142y dwa dzia\u0142y agencji: Designu i Social Media. Do tej pory zaprojektowano i wdro\u017cono kreatywn\u0105 koncepcj\u0119 graficzn\u0105 dla ca\u0142ego Fan Page&#8217;a. Wprowadzono tak\u017ce zmiany w zawarto\u015bci, pozwalaj\u0105ce na zaanga\u017cowanie zgromadzonej ju\u017c spo\u0142eczno\u015bci oraz zainteresowanie mark\u0105 nowych u\u017cytkownik&oacute;w.<\/p>\n<p>&#8211; Coraz wi\u0119cej korporacji decyduje si\u0119 przekaza\u0107 administracj\u0119 nad profilami spo\u0142eczno\u015bciowymi agencjom zewn\u0119trznym. Firmy zaczynaj\u0105 dostrzega\u0107, \u017ce ich Fan Page nie ograniczaj\u0105 si\u0119 tylko do rozrywki, ale tak\u017ce animacji szczerego zainteresowania wok&oacute;\u0142 marki. Komentarze szybko dostarczaj\u0105 informacji zwrotnej na temat produkt&oacute;w, a dzi\u0119ki dwustronnej komunikacji jeste\u015bmy jeszcze bli\u017cej u\u017cytkownik&oacute;w. W d\u0142ugim okresie ca\u0142o\u015b\u0107 dzia\u0142a\u0144 w mediach spo\u0142eczno\u015bciowych mo\u017ce nawet poprawi\u0107 lub zmieni\u0107 wizerunek marki &#8211; komentuje Dariusz Szpak, marketing manager z OX Media.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja interaktywna OX Media nawi\u0105za\u0142a sta\u0142\u0105 wsp&oacute;\u0142prac\u0119 w ramach dzia\u0142a\u0144 na Facebooku z firm\u0105 KPI Sports Cars &#8211; wy\u0142\u0105cznym przedstawicielem Porsche w Polsce.","protected":false},"author":1,"featured_media":6553,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658,20],"tags":[128,537,381],"class_list":{"0":"post-6552","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"category-social-media","9":"tag-facebook","10":"tag-ox-media","11":"tag-porsche","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=6552"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6552\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/6553"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=6552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=6552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=6552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}