{"id":6550,"date":"2012-05-07T14:53:50","date_gmt":"2012-05-07T12:53:50","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/vichy-we-wspolpracy-z-tbwa-promuje-nowy-krem-wideo\/"},"modified":"2012-05-07T14:53:50","modified_gmt":"2012-05-07T12:53:50","slug":"vichy-we-wspolpracy-z-tbwa-promuje-nowy-krem-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/vichy-we-wspolpracy-z-tbwa-promuje-nowy-krem-wideo.html","title":{"rendered":"Vichy we wsp\u00f3\u0142pracy z TBWA promuje nowy krem (wideo)"},"content":{"rendered":"<p><span>W ramach prowadzonych dla marketera dzia\u0142a\u0144, agencja realizuje obecnie m.in. zintegrowan\u0105 kampani\u0119 wprowadzaj\u0105c\u0105 na polski rynek nowy krem Vichy, Id&egrave;alia.<\/span><\/p>\n<p>Dzia\u0142ania obejmuj\u0105 reklam\u0119 telewizyjn\u0105, prasow\u0105, dzia\u0142ania digital z elementami wideo, materia\u0142y POS oraz eventy w galeriach handlowych. Akcja potrwa do ko\u0144ca czerwca br. Jest to jedna z najwi\u0119kszych kampanii zaplanowanych w tym roku przez mark\u0119 Vichy.<\/p>\n<p>Szeroko zakrojona kampania reklamowa realizowana jest pod has\u0142em &#8222;Idealna sk&oacute;ra przesta\u0142a by\u0107 marzeniem&#8221;. Prezentuje nowo\u015b\u0107 z portfolio firmy &#8211; krem Id&egrave;alia, poprawiaj\u0105cy jako\u015b\u0107 sk&oacute;ry. Zawiera on m.in. sk\u0142adnik aktywny Kombucz\u0119, pozyskiwan\u0105 z wyci\u0105gu herbaty, od wiek&oacute;w znan\u0105 ze swoich w\u0142a\u015bciwo\u015bci poprawiaj\u0105cych jako\u015b\u0107 sk&oacute;ry.<\/p>\n<p>Kampania reklamowa, dzi\u0119ki wizerunkowym formatom prasowym (rozk\u0142ad&oacute;wki, ok\u0142adki) oraz internetowym (rich media), pozycjonuje krem Id&egrave;alia w segmencie premium. Aby zapozna\u0107 konsumentki z nowym produktem, agencja przygotowa\u0142a tak\u017ce multimedialne akcje eventowe.&nbsp;<\/p>\n<p>Zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy ZenithOptimedia.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja kreatywna TBWA odpowiada za strategiczn\u0105 i kreatywn\u0105 obs\u0142ug\u0119 marki Vichy, nale\u017c\u0105cej do koncernu L&#8217;Oreal.","protected":false},"author":1,"featured_media":6551,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[200,303,452,250],"class_list":{"0":"post-6550","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-reklama","9":"tag-tbwa","10":"tag-vichy","11":"tag-zenithoptimedia","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=6550"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6550\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/6551"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=6550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=6550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=6550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}