{"id":65474,"date":"2007-03-01T06:00:00","date_gmt":"2007-03-01T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/hallmark-channel-chce-docierac-do-mlodszych\/"},"modified":"2007-03-01T06:00:00","modified_gmt":"2007-03-01T05:00:00","slug":"hallmark-channel-chce-docierac-do-mlodszych","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/hallmark-channel-chce-docierac-do-mlodszych.html","title":{"rendered":"Hallmark Channel chce dociera\u0107 do m\u0142odszych"},"content":{"rendered":"

1 marca zaprezentowane zostan\u0105 m.in. zmiany graficzne, nowe podk\u0142ady d\u017awi\u0119kowe i tagline stacji.<\/P>
\n

Nowe oblicze Hallmarka b\u0119dzie promowane poprzez 10-, 20- i 30-sekundowe spoty i interstitiale prezentuj\u0105ce charakterystyczne dla stacji motywy. Obecny tagline stacji to: “Where Great Stories Come to Life.”<\/P>
\n

Nowy wygl\u0105d i kampania maj\u0105 podkre\u015bli\u0107, \u017ce Hallmark to kana\u0142 prezentuj\u0105cy programy rodzinne. Stacja chce r\u00f3wnie\u017c dociera\u0107 do nieco m\u0142odszych odbiorc\u00f3w ni\u017c obecnie. Przeci\u0119tny wiek widz\u00f3w tego kana\u0142u wynosi teraz 50 lat. Teraz targetem maj\u0105 by\u0107 odbiorcy czterdziestoletni.<\/P>
\n

– Wierz\u0119, \u017ce marka i osobowo\u015b\u0107 stacji wywodzi si\u0119 cz\u0119\u015bciowo tak\u017ce z interstitiali i innych charakterystycznych tre\u015bci emitowanych pomi\u0119dzy programami – powiedzia\u0142 Henry Schleiff, prezes Hallmark Channel. – Ta kampania ukazuje to, co najlepsze w marce Hallmark – dodaje.
<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ju\u017c dzisiaj kana\u0142 Hallmark ujawni kulisy swojej nowej kampanii rebrandingowej "Make Yourself at Home".","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-65474","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tv","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/65474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=65474"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/65474\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=65474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=65474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=65474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}