{"id":65371,"date":"2007-03-05T06:00:00","date_gmt":"2007-03-05T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowe-naj-juz-dzis-2\/"},"modified":"2007-03-05T06:00:00","modified_gmt":"2007-03-05T05:00:00","slug":"nowe-naj-juz-dzis-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/nowe-naj-juz-dzis-2.html","title":{"rendered":"Nowe Naj ju\u017c dzi\u015b"},"content":{"rendered":"<p><P>Prace koordynowa\u0142a nowa redaktor naczelna pisma &#8211; Hanna Pawilonis, kt\u00f3ra do zespo\u0142u do\u0142\u0105czy\u0142a w styczniu br. Proces metamorfozy magazynu trwa\u0142 jednak ponad rok i by\u0142 wsparty badaniami insight&#8217;owymi, kt\u00f3re na zlecenie wydawnictwa G+J Polska przygotowa\u0142a agencja Target Group.<\/P><br \/>\n<P>Relaunch Naj wpiera\u0107 ma kampania wizerunkowa, kt\u00f3ra rozpocz\u0119\u0142a si\u0119 2 marca i potrwa do ko\u0144ca miesi\u0105ca. Poza telewizj\u0105 (TVN, TVP, Polsat, TV4, TVN7), dzia\u0142ania promocyjne przeprowadzane b\u0119d\u0105 w radiu (RMF FM, Radio Zet), prasie (Super Express, tytu\u0142y G+J Polska), internecie (onet.pl, kobieta.pl) oraz w punktach sprzeda\u017cy i poprzez nietypowe dzia\u0142ania marketingowe.<\/P><br \/>\n<P>Cena nowego Naj wzro\u015bnie do 1,50 z\u0142. Pismo b\u0119dzie mo\u017cna kupi\u0107 w trzech wersjach: pustej, z gad\u017cetem lub DVD. <\/P><br \/>\n<P>Wydawca chce jednak ograniczy\u0107 nak\u0142ady gad\u017cetowe. &#8211; Przeobra\u017camy Naj i tworzymy merytoryczne pismo, to powinno nam w d\u0142u\u017cszej perspektywie u\u0142atwi\u0107 odej\u015bcie od do\u0142\u0105czania gad\u017cet\u00f3w &#8211; twierdzi wydawca.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W poniedzia\u0142ek w kioskach pojawi\u0142 si\u0119 &#8211; wydawany przez Gruner + Jahr Polska &#8211; odmieniony tygodnik Naj.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[95,97,298],"class_list":{"0":"post-65371","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-prasa","7":"tag-gj","8":"tag-polsat","9":"tag-rmf-fm","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/65371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=65371"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/65371\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=65371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=65371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=65371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}