{"id":65336,"date":"2007-03-06T00:01:00","date_gmt":"2007-03-05T23:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowe-twarze-conversea\/"},"modified":"2015-01-13T01:02:20","modified_gmt":"2015-01-13T01:02:20","slug":"nowe-twarze-conversea","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/wydarzenia\/konkursy\/nowe-twarze-conversea.html","title":{"rendered":"Nowe twarze Converse&#8217;a"},"content":{"rendered":"<p><P>&#8222;Czaszka&#8221;, &#8222;Para&#8221; i &#8222;Tarocistka&#8221; to 3 layouty z serii Converse-Twarze, kt\u00f3re promowa\u0107 b\u0119d\u0105 wiosenne oblicze marki. Celem kampanii jest wsparcie nowej kolekcji Converse&#8217;a oraz budowanie \u015bwiadomo\u015bci marki.<\/P><br \/>\n<P>Wiosenn\u0105 kreacj\u0119 przygotowa\u0142a agencja JWT Poland, zdj\u0119cia wykona\u0142 Andrzej Dragan.<\/P><br \/>\n<P>Kampania obejmuje zar\u00f3wno pras\u0119 (A4, Machina, Cosmopolitan, Joy, Glamour, Avanti, HOT, Logo) oraz outdoor.<\/P><br \/>\n<P>Pras\u0119 firma AmerSport, dystrybutor marki Converse w Polsce, wykupi\u0142a we w\u0142asnym zakresie. Planowaniem i zakupem no\u015bnik\u00f3w outdoorowych zaj\u0105\u0142 si\u0119 dom mediowy PRO Media House.<\/P><br \/>\n<P>Poprzednie kreacje przygotowane przez JWT Poland dla marki Converse zdoby\u0142y z\u0142oto w ubieg\u0142orocznym konkursie Klubu Tw\u00f3rc\u00f3w Reklamy (kategoria print), znalaz\u0142y si\u0119 r\u00f3wnie\u017c na shortli\u015bcie w kategorii outdoor na festiwalu Cannes Lions.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a najnowsza kampania reklamowa marki Converse. Wiosenn\u0105 ods\u0142on\u0119 marki przygotowa\u0142a agencja JWT Poland.","protected":false},"author":1,"featured_media":65337,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4640,9642],"tags":[69],"class_list":{"0":"post-65336","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-konkursy","8":"category-atl","9":"tag-cannes-lions","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/65336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=65336"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/65336\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/65337"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=65336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=65336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=65336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}