Swoim zasi\u0119giem obejmie telewizj\u0119, pras\u0119, internet i outdoor. Uzupe\u0142ni\u0105 j\u0105 dzia\u0142ania ambientowe.<\/P>
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– My\u015bl\u0105 przewodni\u0105 kampanii jest „Komfortowy Styl” nieroz\u0142\u0105cznie zwi\u0105zany z produktami firmy Ecco. Na tej te\u017c podstawie oparli\u015bmy kreacj\u0119 oraz wszelkie dzia\u0142ania marketingowe i PR – t\u0142umaczy Maciej Wyrwas, marketing & PR manager Ecco Shoes Poland. <\/P>
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Spot zosta\u0142 zrealizowany przez du\u0144sk\u0105 agencj\u0119 We love people, a jego miesi\u0119czna emisja obejmie takie kana\u0142y jak TVN, TVN24 i TVN Style. Kampania prasowa b\u0119dzie obecna m.in. w magazynach Tw\u00f3j Styl, Elle, Avanti, Wysokie Obcasy, Playboy i Newsweek.<\/P>
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Kampania outdoorowa b\u0119dzie obecna w 13 miastach. W ramach dzia\u0142a\u0144 ambient i guerilla dzia\u0142 marketingu planuje r\u00f3wnie\u017c ponown\u0105 ekspozycj\u0119 interaktywnej konstrukcji w kszta\u0142cie buta Ecco, kt\u00f3ra pojawi si\u0119 w centrach handlowych w Warszawie i \u0141odzi.<\/P>
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Wkr\u00f3tce uruchomiony zostanie r\u00f3wnie\u017c serwis internetowy promuj\u0105cy now\u0105 kolekcj\u0119.<\/P>
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Dzia\u0142 marketingu i PR Ecco Shoes Poland b\u0119dzie prowadzi\u0142 r\u00f3wnie\u017c dzia\u0142ania event oraz public relations (Ecco Walkathon, Fashion Show), zaj\u0105\u0142 si\u0119 on r\u00f3wnie\u017c adaptacj\u0105 reklam. Planowanie i zakup medi\u00f3w powierzono Initiative Warszawa.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"5 marca rusz\u0142a og\u00f3lnopolska kampania reklamowa marki Ecco, promuj\u0105ca kolekcj\u0119 wiosna\/lato 2007.","protected":false},"author":1,"featured_media":65279,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[177,4986],"class_list":{"0":"post-65278","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-newsweek","9":"tag-tvn-24","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/65278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=65278"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/65278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/65279"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=65278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=65278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=65278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}