{"id":65258,"date":"2007-03-07T06:00:00","date_gmt":"2007-03-07T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/troll-na-outdoorze-2\/"},"modified":"2007-03-07T06:00:00","modified_gmt":"2007-03-07T05:00:00","slug":"troll-na-outdoorze-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/troll-na-outdoorze-2.html","title":{"rendered":"Troll na outdoorze"},"content":{"rendered":"<p><P>Kampania &#8222;Be oneself&#8221; ma charakter wizerunkowy i b\u0119dzie obecna w o\u015bmiu najwi\u0119kszych miastach w Polsce. &#8211; Po sukcesie kampanii outdoorowej w 2005 roku, wracamy do tej formy no\u015bnika, komunikuj\u0105c do naszej grupy docelowej, czyli nastolatek i m\u0142odych kobiet&nbsp;&#8211; m\u00f3wi Ma\u0142gorzata Winiarczyk, dyrektor marketingu marki Troll.<\/P><br \/>\n<P>Reklamy marki Troll pojawi\u0105 si\u0119 na citylightach firmy Clear Channel Poland. Autork\u0105 zdj\u0119cia do layoutu kampanii jest Zuza Krajewska.<\/P><br \/>\n<P>Dodatkowym wsparciem kampanii outdoorowej b\u0119d\u0105 niestandardowe dzia\u0142ania w prasie (konkursy, sponsoring, PR) i internecie.<\/P><br \/>\n<P>Troll posiada obecnie ponad 80 salon\u00f3w w ca\u0142ej Polsce, a tak\u017ce 5 sklep\u00f3w za granic\u0105.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania outdoorowa marki odzie\u017cowej Troll. Promuje ona wiosenn\u0105 kolekcj\u0119 ubra\u0144.","protected":false},"author":1,"featured_media":65259,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-65258","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/65258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=65258"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/65258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/65259"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=65258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=65258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=65258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}