{"id":65179,"date":"2007-03-09T06:00:00","date_gmt":"2007-03-09T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kobiety-wkraczaja-w-swiat-gier\/"},"modified":"2007-03-09T06:00:00","modified_gmt":"2007-03-09T05:00:00","slug":"kobiety-wkraczaja-w-swiat-gier","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/kobiety-wkraczaja-w-swiat-gier.html","title":{"rendered":"Kobiety wkraczaj\u0105 w \u015bwiat gier!"},"content":{"rendered":"<p><P>W 2006 r. zysk z gier przeznaczonych dla telefon\u00f3w kom\u00f3rkowych, kupowanych online wzr\u00f3s\u0142 do 151 mln dol. To 61 proc. wzrost w por\u00f3wnaniu z 2005 r. O 45 proc. zwi\u0119kszy\u0142a si\u0119 tak\u017ce ilo\u015b\u0107 gier \u015bci\u0105ganych z internetu.<\/P><br \/>\n<P>Interesuj\u0105ce wydaje si\u0119 to, \u017ce kobiety kupuj\u0105 obecnie wi\u0119cej gier w sieci ni\u017c m\u0119\u017cczy\u017ani. 66 proc. spo\u015br\u00f3d wszystkich zakup\u00f3w gier to zakupy dokonane przez przedstawicielki p\u0142ci pi\u0119knej. Najcz\u0119\u015bciej kupowane przez nie gry to produkty Electonic Arts, Gameloft i Glu Mobile. <\/P><br \/>\n<P>To, \u017ce kobiety wkraczaj\u0105 na rynek gier dobrze wp\u0142ywa na ten przemys\u0142. Z drugiej strony, stawia jego przedstawicieli przed wieloma nowymi wyzwaniami. Walk\u0119 o konsumenta tocz\u0105 nie tylko producenci gier, ale r\u00f3wnie\u017c producenci oferuj\u0105cy takie us\u0142ugi jak odtwarzanie plik\u00f3w wideo czy muzyk\u0119 odtwarzan\u0105 w telefonie kom\u00f3rkowym.<\/P><br \/>\n<P>Firmy musz\u0105 wi\u0119c pracowa\u0107 nad jak najwi\u0119ksz\u0105 atrakcyjno\u015bci\u0105 swoich gier i oferowa\u0107 je w przyst\u0119pnej cenie.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ju\u017c nie nastolatkowie, a kobiety graj\u0105 coraz cz\u0119\u015bciej w gry. Cz\u0119\u015bciej ni\u017c m\u0119\u017cczy\u017ani kupuj\u0105 je tak\u017ce w internecie &#8211; wynika z raportu Telephia.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-65179","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-badania","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/65179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=65179"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/65179\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=65179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=65179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=65179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}