{"id":6510,"date":"2012-05-08T16:16:45","date_gmt":"2012-05-08T14:16:45","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lowe-ggk-autorem-wizerunkowej-kampanii-castoramy-wideo\/"},"modified":"2012-05-08T16:16:45","modified_gmt":"2012-05-08T14:16:45","slug":"lowe-ggk-autorem-wizerunkowej-kampanii-castoramy-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lowe-ggk-autorem-wizerunkowej-kampanii-castoramy-wideo.html","title":{"rendered":"Lowe GGK autorem wizerunkowej kampanii Castoramy (wideo)"},"content":{"rendered":"<p>Kampania utrzymana jest w konwencji program&oacute;w &#8222;making-over&#8221;. Pierwszy spot pokazuje jak \u0142atwe jest stworzenie swojego wymarzonego ogrodu za pomoc\u0105 produkt&oacute;w dost\u0119pnych w sklepach Castorama.<\/p>\n<p>&#8211; Uda\u0142o si\u0119 w nim uchwyci\u0107 naturalne zachowanie g\u0142&oacute;wnych bohater&oacute;w &#8211; kamera podgl\u0105da ich podczas ca\u0142ego procesu: od podj\u0119cia decyzji o zmianie ogrodu, poprzez zakupy w Castoramie, a\u017c do pokazania finalnego efektu. To co dla nas jest bardzo wa\u017cne, to fakt, \u017ce spot podkre\u015bla r&oacute;wnie\u017c jak istotn\u0105 rol\u0119 w procesie doboru narz\u0119dzi i materia\u0142&oacute;w potrzebnych do realizacji wymarzonego ogrodu pe\u0142ni\u0105 Doradcy Castoramy &#8211; m&oacute;wi Zofia Korecka-Rejczak, dyrektor marketingu Castorama.<\/p>\n<p>Pomys\u0142y kreatywne do kampanii przygotowa\u0142a i zrealizowa\u0142a agencja reklamowa Lowe GGK. Re\u017cyseri\u0105 spot&oacute;w zaj\u0119li si\u0119 Karolina Lewicka i Tomasz Kapu\u015bci\u0144ski.<\/p>\n<p>Kampania ma zasi\u0119g og&oacute;lnopolski, spoty telewizyjne b\u0119d\u0105 emitowane we wszystkich g\u0142&oacute;wnych stacjach telewizyjnych. Za zakup medi&oacute;w do kampanii odpowiedzialny jest dom mediowy Media Direction OMD.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Dom jak marzenie&#8221; rozpocz\u0119\u0142a si\u0119 szeroko zakrojona kampania wizerunkowa sklep&oacute;w Castorama. Promuje j\u0105 spot zrealizowany przez agencj\u0119 Lowe GGK.","protected":false},"author":1,"featured_media":6511,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[424,200],"class_list":{"0":"post-6510","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-lowe-ggk","9":"tag-reklama","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=6510"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/6511"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=6510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=6510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=6510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}