{"id":65083,"date":"2007-03-13T06:00:00","date_gmt":"2007-03-13T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tatra-odswieza-wizerunek-2\/"},"modified":"2007-03-13T06:00:00","modified_gmt":"2007-03-13T05:00:00","slug":"tatra-odswieza-wizerunek-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tatra-odswieza-wizerunek-2.html","title":{"rendered":"Tatra od\u015bwie\u017ca wizerunek"},"content":{"rendered":"<p><P>Jej zadaniem jest wzmocnienie wizerunki marki i promocja nowej szaty graficznej.<\/P><br \/>\n<P>Kampania pt. &#8222;Li\u015b\u0107&#8221; b\u0119dzie obecna na antenie TVP1, TVP2 i Polsatu. &#8211; Podkre\u015bla g\u00f3rsk\u0105 natur\u0119, m\u0119ski charakter i spokojny nastr\u00f3j przy piwie. Konsumenci widz\u0105 tam r\u00f3wnie\u017c wysok\u0105 jako\u015b\u0107 i \u015bwietny smak, bo dobre piwo pije si\u0119&nbsp;&#8211; jak m\u00f3wi reklama&nbsp;&#8211; bez po\u015bpiechu &#8211; napisano w komunikacie prasowym skierowanym do medi\u00f3w.<\/P><br \/>\n<P>Spot przygotowa\u0142a agencja reklamowa Leo Burnett, planowanie i zakup medi\u00f3w powierzono firmie Zenithmedia.<\/P><br \/>\n<P>Tatra ma obecnie 9 proc. udzia\u0142\u00f3w w rynku i zajmuje pod tym wzgl\u0119dem trzeci\u0105&nbsp; pozycj\u0119 (dane ACNielsen).<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Wczoraj ruszy\u0142a nowa telewizyjna kampania reklamowa piwa Tatra (Grupa \u017bywiec).","protected":false},"author":1,"featured_media":65084,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1290,97,250],"class_list":{"0":"post-65083","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-leo-burnett","9":"tag-polsat","10":"tag-zenithoptimedia","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/65083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=65083"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/65083\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/65084"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=65083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=65083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=65083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}