{"id":65022,"date":"2007-03-14T00:01:00","date_gmt":"2007-03-13T23:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pepsi-nowe-wzory-nowa-kampania\/"},"modified":"2007-03-14T00:01:00","modified_gmt":"2007-03-13T23:01:00","slug":"pepsi-nowe-wzory-nowa-kampania","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pepsi-nowe-wzory-nowa-kampania.html","title":{"rendered":"Pepsi: nowe wzory, nowa kampania"},"content":{"rendered":"<p><P>Relaunchowi towarzyszy kampania reklamowa.<\/P><br \/>\n<P>Nowe wzory pojawi\u0105 si\u0119 na puszkach i butelkach, a w ramach jednego brandu funkcjonowa\u0107 b\u0119dzie kilka layout\u00f3w.<\/P><br \/>\n<P>Wsparciem w\u0142a\u015bciwej kampanii relaunchowej by\u0142y rozpocz\u0119te w lutym dzia\u0142ania wizerunkowe, oparte o dzia\u0142ania ambientowe w Warszawie, Krakowie i Poznaniu. <\/P><br \/>\n<P>Kampania ATL rozpocz\u0119\u0142a si\u0119 8 marca, obejmuje telewizj\u0119 (m.in. TVN, TVN24, Polsat, Polsat Sport, TV4, 4fun.tv, Viva), pras\u0119 (Machina), radio (Antyradio,&nbsp;Eska)&nbsp;i internet (onet.pl, wp.pl, interia.pl, o2.pl). Na pocz\u0105tku kwietnia rozpocznie si\u0119 outdoorowa cz\u0119\u015b\u0107 kampanii.<\/P><br \/>\n<P>Kampania telewizyjna potrwa do 5 maja, internetowa zako\u0144czy si\u0119 17 kwietnia.<\/P><br \/>\n<P>Za kreacj\u0119 odpowiedzialna jest agencja reklamowa BBDO. Dzia\u0142ania ambientowe przygotowa\u0142a agencja Brainshop U-Boot. Kampania internetow\u0105 i polski serwis marki to dzie\u0142o Digital One. Planowaniem i zakupem medi\u00f3w zajmuje si\u0119 Media Direction OMD.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Na pocz\u0105tku marca w sklepach pojawi\u0142y si\u0119 nowe wzory opakowa\u0144 Pepsi, Pepsi Light i Pepsi Max.","protected":false},"author":1,"featured_media":65023,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1094,442,906,608,97,973,4986,594],"class_list":{"0":"post-65022","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-4fun-tv","9":"tag-interia-pl","10":"tag-media-direction-omd","11":"tag-o2-pl","12":"tag-polsat","13":"tag-radio-eska","14":"tag-tvn-24","15":"tag-wirtualna-polska","16":"cs-entry","17":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/65022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=65022"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/65022\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/65023"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=65022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=65022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=65022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}