drug\u0105 zaplanowano na okres mi\u0119dzy 9 a 27 kwietnia br.<\/P>
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Reklamy telewizyjne (15 i 30-sekund) emitowane s\u0105 w TVP1, TVP2, Polsat, TV4, TV Puls, TVN, TVN7, Discovery, Animal Planet i Tele 5. W radiu pojawi si\u0119 nowy spot, podkre\u015blaj\u0105cy szybko\u015b\u0107, z jak\u0105 mo\u017cna uzyska\u0107 kredyt w Banku BG\u017b.<\/P>
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Kampania prasowa obejmuje dodatki zwi\u0105zane z nieruchomo\u015bciami w tytu\u0142ach regionalnych i og\u00f3lnopolskich (Gazeta Wyborcza, Dziennik, Rzeczpospolita, Super Express, Polityka, Newsweek Polska) oraz pisma bran\u017cowe (Cztery K\u0105ty, Murator, M jak Mieszkanie).<\/P>
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Reklama internetowa pojawi si\u0119 na stronach portali onet.pl, wp.pl, gazeta.pl, interia.pl i o2.pl, na serwisach trader.pl, oferty.net, krn.pl, gratka.pl oraz w wyszukiwarce Google.<\/P>
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Opr\u00f3cz tego strategia obejmuje citylight przed siedzib\u0105 Banku oraz dodatkowe wsparcie eventami w 12 najwi\u0119kszych miastach Polski. Na potrzeby kampanii przygotowano materia\u0142y POS (ulotki, naklejki wielkoformatowe, plakaty B1 i B2), kt\u00f3re przygotowa\u0142a agencja Momentum Worldwide.<\/P>
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Za kreacje odpowiada McCann Erickson, internetow\u0105 cz\u0119\u015b\u0107 kampanii przygotowa\u0142a agencja MRM Worldwide. Media zaplanowa\u0142 i kupi\u0142 Optimum Media OMD.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"1 marca ruszy\u0142a kampania reklamuj\u0105ca kredyt mieszkaniowy Banku BG\u017b. Pierwsza faza potrwa do 25 marca,…","protected":false},"author":1,"featured_media":64970,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[202,181,442,759,223,608,132,886,97,594],"class_list":{"0":"post-64969","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-gazeta-wyborcza","9":"tag-google","10":"tag-interia-pl","11":"tag-mccann-erickson","12":"tag-momentum-worldwide","13":"tag-o2-pl","14":"tag-onet-pl","15":"tag-optimum-media-omd","16":"tag-polsat","17":"tag-wirtualna-polska","18":"cs-entry","19":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=64969"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/64970"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=64969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=64969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=64969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}