– Nasza strategia przewiduje obecno\u015b\u0107 i prac\u0119 na rynkach, kt\u00f3re wykazuj\u0105 najsilniejszy wzrost w reklamie, Polska jest jednym z takich kraj\u00f3w. W zesz\u0142ym roku polskie wydatki na reklam\u0119 wzros\u0142y o 13 proc. – wyja\u015bnia Jean-Michel Portier, president i chief executive officer TNS Media Intelligence.<\/p>\n
Zdaniem Piotra S\u0142abego, prezesa Expert Monitor, dzi\u0119ki po\u0142\u0105czeniu firma wprowadzi dla klient\u00f3w nowe us\u0142ugi (m.in. monitoring outdooru i internetu), zwi\u0119kszy zasi\u0119g oraz mo\u017cliwo\u015bci analiz na skal\u0119 \u015bwiatow\u0105.<\/p>\n
Firma badawcza TNS Media Intelligence nale\u017cy do TNS Group i jest obecna w 23 krajach. Zajmuje si\u0119 badaniem publikacji drukowanych, radia, telewizji, internetu, kina i reklamy zewn\u0119trznej. Dzi\u0119ki wej\u015bciu na polski rynek TNS Media Intelligence b\u0119dzie udost\u0119pnia\u0107 dane z dziesi\u0119ciu kraj\u00f3w Europy \u015arodkowej.<\/p>\n
Expert Monitor istnieje na rynku od 1994 roku (pocz\u0105tkowo pod nazw\u0105 Expert Media). Monitoruje oko\u0142o 40 stacji telewizyjnych, 100 stacji radiowych oraz 200 gazet i czasopism. Firma zatrudnia obecnie ponad 50 os\u00f3b.<\/p>\n","protected":false},"excerpt":{"rendered":"Instytut badawaczy TNS Media Intelligence, nale\u017c\u0105cy do TNS Group, kupi\u0142 66 proc. udzia\u0142\u00f3w w firmie Expert Monitor, zajmuj\u0105cej si\u0119 monitoringiem reklam w Polsce. Reszta udzia\u0142\u00f3w nale\u017cy do Piotra S\u0142abego i Arkadiusza Drulisa, dotychczasowych w\u0142a\u015bcicieli.","protected":false},"author":1,"featured_media":64907,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-64906","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=64906"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/64907"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=64906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=64906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=64906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}