{"id":64869,"date":"2007-03-19T06:00:00","date_gmt":"2007-03-19T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nike-porzucone-przez-swoja-agencje\/"},"modified":"2007-03-19T06:00:00","modified_gmt":"2007-03-19T05:00:00","slug":"nike-porzucone-przez-swoja-agencje","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nike-porzucone-przez-swoja-agencje.html","title":{"rendered":"Nike porzucone przez swoj\u0105 agencj\u0119"},"content":{"rendered":"<p><P>Dan Wieden, szef agencji, wyzna\u0142, \u017ce jego firma jest zadowolona z ilo\u015bci projekt\u00f3w, nad kt\u00f3rymi obecnie pracuje dla marki, jednak nie zamierza przyjmowa\u0107 kolejnych zlece\u0144.<\/P><br \/>\n<P>W przesz\u0142o\u015bci Nike podejmowa\u0142a wsp\u00f3\u0142prac\u0119 z innymi agencjami powierzaj\u0105c im konkretne projekty, ale za ka\u017cdym razem firma ponownie zwraca\u0142a si\u0119 do Wieden &amp; Kennedy. W&amp;K pracowa\u0142a dla Nike przez 20 lat.<\/P><br \/>\n<P>W zesz\u0142ym roku Nike rozpocz\u0119\u0142a reorganizacj\u0119 segment\u00f3w rynku, na kt\u00f3rych dzia\u0142a. Stworzy\u0142a 5 kategorii: women&#8217;s fitness, running, basketball, men&#8217;s training i soccer, w ramach kt\u00f3rych tworzone b\u0119d\u0105 odr\u0119bne kolekcje but\u00f3w, ubra\u0144 i sprz\u0119tu.<\/P><br \/>\n<P>Obecnie Nike poszukuje agencji, kt\u00f3ra zaj\u0119\u0142aby si\u0119 tworzeniem kampanii promocyjnej nowego modelu but\u00f3w z kategorii &#8222;Running&#8221;.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Wieden &amp; Kennedy ko\u0144czy swoj\u0105 wieloletni\u0105 wsp\u00f3\u0142prac\u0119 z Nike. Nie b\u0119dzie ubiega\u0142a si\u0119 o realizacj\u0119 kolejnych kampanii firmy.","protected":false},"author":1,"featured_media":64870,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-64869","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=64869"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64869\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/64870"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=64869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=64869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=64869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}