{"id":64723,"date":"2007-03-22T06:00:00","date_gmt":"2007-03-22T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/usa-wielkim-rynkiem-reklamy\/"},"modified":"2007-03-22T06:00:00","modified_gmt":"2007-03-22T05:00:00","slug":"usa-wielkim-rynkiem-reklamy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/usa-wielkim-rynkiem-reklamy.html","title":{"rendered":"USA wielkim rynkiem reklamy"},"content":{"rendered":"<p><P>&#8211; a\u017c o 35 proc. w por\u00f3wnaniu z 2005 r.&nbsp;&#8211; donosi Nielsen Monitor-Plus. <\/P><br \/>\n<P>Og\u00f3\u0142em w 2006 r. wydano na reklamy 139 mld dol., a na same tylko reklamy internetowe&nbsp;&#8211; 6,7 mld dol. Stale wzrastaj\u0105 te\u017c wydatki na reklamy w innych mediach. Wydatki na spoty telewizyjne zwi\u0119kszy\u0142y si\u0119 o 9 proc. i wynios\u0142y 25,5 mld dol., a na reklamy w telewizji hiszpa\u0144skoj\u0119zycznej i outdoor&nbsp;&#8211; o 8 proc. i wynios\u0142y odpowiednio &#8211; 2,9 mld dol. oraz 3,7 mld dol.<\/P><br \/>\n<P>Sze\u015bciu, spo\u015br\u00f3d dziesi\u0119ciu najwi\u0119kszych reklamodawc\u00f3w, w 2006 r. zwi\u0119kszy\u0142o swoje wydatki. By\u0142y to m.in.: Procter &amp; Gamble &#8211; o 1,1 proc., AT&amp;T &#8211; o ok. 44, 5 proc. i Verizon &#8211; o ponad 16 proc.<\/P><br \/>\n<P>Jednak pomimo og\u00f3lnej tendencji wzrostowej na ameryka\u0144skim rynku reklamy, bud\u017cet 10 najwi\u0119kszych reklamodawc\u00f3w zwi\u0119kszy\u0142 si\u0119 zaledwie o 1 proc.&nbsp;&#8211; do 17,9 mld dol.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Wydatki na reklam\u0119 w Stanach Zjednoczonych w 2006 r. wzros\u0142y o 4,6 proc. Gwa\u0142townie wzros\u0142y te\u017c wydatki na promocj\u0119 w sieci&#8230;","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2882],"class_list":{"0":"post-64723","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"tag-budzet","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=64723"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64723\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=64723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=64723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=64723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}