{"id":64703,"date":"2007-03-22T06:00:00","date_gmt":"2007-03-22T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zamachowski-i-1-proc\/"},"modified":"2007-03-22T06:00:00","modified_gmt":"2007-03-22T05:00:00","slug":"zamachowski-i-1-proc","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zamachowski-i-1-proc.html","title":{"rendered":"Zamachowski i 1 proc."},"content":{"rendered":"<p><P>Jej celem jest zwr\u00f3cenie si\u0119 o przekazywanie wp\u0142at oraz wskazanie konkretnego celu zbierania pieni\u0119dzy &#8211; na uruchomienie program\u00f3w czytania w szpitalach, hospicjach i domach dziecka. <\/P><br \/>\n<P>W komunikacji kampanii wykorzystany zosta\u0142 wizerunek znanego, szanowanego i powszechnie lubianego aktora &#8211; Zbigniewa Zamachowskiego. <\/P><br \/>\n<P>Uzupe\u0142nieniem komunikacji by\u0142y zak\u0142adki do ksi\u0105\u017cek, kierowane zar\u00f3wno do doros\u0142ych, jak i dzieci.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Brand Support przygotowa\u0142a kampani\u0119 1 proc. podatku dla Fundacji ABCXXI Ca\u0142a Polska Czyta Dzieciom.","protected":false},"author":1,"featured_media":64704,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-64703","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=64703"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64703\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/64704"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=64703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=64703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=64703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}