{"id":64619,"date":"2007-03-26T06:00:00","date_gmt":"2007-03-26T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/volvo-milosc-czy-nienawisc\/"},"modified":"2007-03-26T06:00:00","modified_gmt":"2007-03-26T04:00:00","slug":"volvo-milosc-czy-nienawisc","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/volvo-milosc-czy-nienawisc.html","title":{"rendered":"Volvo: mi\u0142o\u015b\u0107 czy nienawi\u015b\u0107?"},"content":{"rendered":"<p><P>kt\u00f3rej celem jest prezentacja samochodu Volvo C30. Kampania ma produktowo&nbsp;&#8211; wizerunkowy charakter i potrwa do ko\u0144ca maja. <\/P><br \/>\n<P>Kampania zak\u0142ada wykorzystanie outdooru, prasy (Elle, A4, Tw\u00f3j Styl i Viva), internetu, telewizji (TVN Style, TVN Turbo, TVN24, Canal+ i Animal Planet), radia, marketingu bezpo\u015bredniego i dzia\u0142a\u0144 ambientowych. Stworzona zosta\u0142a r\u00f3wnie\u017c specjalna strona&nbsp;<A href=\"http:\/\/www.volvoc30.pl\">www.volvoc30.pl<\/A>. Internauci mog\u0105 wypowiedzie\u0107 si\u0119 na niej na temat samochodu.<\/P><br \/>\n<P>W celu jak najlepszego poznania opinii konsument\u00f3w i zach\u0119cenia ich do odwiedzenia strony modelu przygotowany zosta\u0142 cykl happening\u00f3w z udzia\u0142em samochodu. Eventy odbywa\u0107 si\u0119 b\u0119d\u0105 w najwi\u0119kszych miastach na terenie ca\u0142ej Polski.<\/P><br \/>\n<P>Kreacj\u0119 przygotowa\u0142a agencja Brainshop U-Boot, kreacj\u0105 internetow\u0105 zaj\u0119\u0142a si\u0119 agencja K2 Internet. Za zakup i planowanie medi\u00f3w odpowiada MindShare. Dzia\u0142aniami direct marketing zaj\u0119\u0142a si\u0119 agencja Euro RSCG Marketing House oraz Call Center Poland SA. Za komunikacj\u0119 PR odpowiada Euro RSCG Sensors.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Volvo Auto Polska rozpocz\u0119\u0142o now\u0105 kampani\u0119 reklamow\u0105 pod has\u0142em &quot;Mi\u0142o\u015b\u0107? Nienawi\u015b\u0107? Jaka jest Twoja opinia?&quot;&#8230;","protected":false},"author":1,"featured_media":64620,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[85,4986,544],"class_list":{"0":"post-64619","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mindshare","9":"tag-tvn-24","10":"tag-tvn-style","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=64619"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/64620"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=64619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=64619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=64619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}