{"id":64586,"date":"2007-03-27T06:00:00","date_gmt":"2007-03-27T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/usa-wydatki-na-reklame-ida-w-biliony\/"},"modified":"2007-03-27T06:00:00","modified_gmt":"2007-03-27T04:00:00","slug":"usa-wydatki-na-reklame-ida-w-biliony","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/usa-wydatki-na-reklame-ida-w-biliony.html","title":{"rendered":"USA: wydatki na reklam\u0119 id\u0105 w biliony!"},"content":{"rendered":"<p><P>&#8211;&nbsp;zgodnie ze wska\u017anikami Commercial Consumption Expenditure (CCE) firmy Visa.<\/P><br \/>\n<P>Ca\u0142kowite wydatki na reklam\u0119 w 2006 r. na ca\u0142ym \u015bwiecie osi\u0105gn\u0119\u0142y poziom 66,7 bilion\u00f3w dol. Wydatki Stan\u00f3w Zjednoczonych stanowi\u0142y 26 proc. tej sumy.<\/P><br \/>\n<P>W 2006 r. du\u017ce przedsi\u0119biorstwa zainwestowa\u0142y w reklam\u0119 najwi\u0119cej &#8211;&nbsp;7,64 bilion\u00f3w dol. Ma\u0142e przedsi\u0119biorstwa wyda\u0142y 4,88 bilion\u00f3w dol., \u015brednie&nbsp;&#8211; 3,5 biliona dol., a agencje rz\u0105dowe&nbsp;&#8211; 1,26. W ka\u017cdym sektorze nast\u0105pi\u0142 wzrost wydatk\u00f3w w stosunku do roku poprzedniego.<\/P><br \/>\n<P>Ze wska\u017anik\u00f3w wynika, \u017ce do 2010 r. stale wzrasta\u0107 b\u0119d\u0105 wydatki na relacje typu B2B, a\u017c przekrocz\u0105 sum\u0119 20 bilion\u00f3w dol.<\/P><br \/>\n<P>Wska\u017aniki CCE obejmuj\u0105 wydatki na reklam\u0119 ameryka\u0144skiego sektora prywatnego i publicznego, nie obejmuj\u0105 za to listy p\u0142ac. Prognozy opracowywane s\u0105 na podstawie danych rz\u0105dowych i metod badawczych zbli\u017conych do Personal Consumption Expenditure (PCE).<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Stany Zjednoczone wydadz\u0105 w tym roku niemal 18 bilion\u00f3w dol. na reklam\u0119, czyli o 3,9 proc. wi\u0119cej ni\u017c w 2006 r&#8230;","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-64586","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-badania","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=64586"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64586\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=64586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=64586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=64586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}