{"id":64582,"date":"2007-03-27T06:00:00","date_gmt":"2007-03-27T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tbwa-promuje-opony\/"},"modified":"2007-03-27T06:00:00","modified_gmt":"2007-03-27T04:00:00","slug":"tbwa-promuje-opony","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tbwa-promuje-opony.html","title":{"rendered":"TBWA promuje opony"},"content":{"rendered":"<p><P>W przekazach reklamowych wyeksponowano d\u0142ugowieczno\u015b\u0107 opon oraz dopasowanie do polskich dr\u00f3g pozwalaj\u0105ce na zmniejszenie zu\u017cycia paliwa. <\/P><br \/>\n<P>TBWA przygotowa\u0142a dla Michelin telewizyjne spoty reklamowe, kt\u00f3re uzupe\u0142nia kampania w prasie opinotw\u00f3rczej i motoryzacyjnej. Dodatkowym wsparciem s\u0105 tak\u017ce stworzone na potrzeby komunikacji strony internetowe <A href=\"http:\/\/www.jedziesz-za-mniej.com\">www.jedziesz-za-mniej.com<\/A> i <A href=\"http:\/\/www.na-dluzej.com\">www.na-dluzej.com<\/A> polecane przez Ludzika Michelin. <\/P><br \/>\n<P>O wprowadzeniu do sprzeda\u017cy specjalistycznych opon Michelin informuje r\u00f3wnie\u017c poprzez biuletyny dealer\u00f3w motoryzacyjnych. <BR>&nbsp;<BR>Za planowanie i zakup medi\u00f3w odpowiedzialny jest dom mediowy Mediaedge:cia.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania reklamowa opon Michelin autorstwa agencji reklamowej TBWA.","protected":false},"author":1,"featured_media":64583,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[303],"class_list":{"0":"post-64582","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-tbwa","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=64582"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64582\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/64583"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=64582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=64582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=64582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}