{"id":6456,"date":"2012-05-09T16:30:08","date_gmt":"2012-05-09T14:30:08","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/getin-bank-promuje-wyprzedaz-kredytow-gotowkowych-wideo\/"},"modified":"2012-05-09T16:30:08","modified_gmt":"2012-05-09T14:30:08","slug":"getin-bank-promuje-wyprzedaz-kredytow-gotowkowych-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/getin-bank-promuje-wyprzedaz-kredytow-gotowkowych-wideo.html","title":{"rendered":"Getin Bank promuje wyprzeda\u017c kredyt\u00f3w got\u00f3wkowych (wideo)"},"content":{"rendered":"<p>W okres wakacyjny, jeden z najgor\u0119tszych na rynku kredyt&oacute;w got&oacute;wkowych, Getin Bank wchodzi z now\u0105 promocj\u0105 i specjalnie przygotowan\u0105 og&oacute;lnopolsk\u0105 kampani\u0105. Od 7 maja do 31 lipca 2012 roku oprocentowanie kredyt&oacute;w got&oacute;wkowych zosta\u0142o obni\u017cone o 30% w stosunku do stawek podstawowych obowi\u0105zuj\u0105cych w danej ofercie.<\/p>\n<p>Kampani\u0119 promuje spot, nawi\u0105zuj\u0105cy w stylistyce do znanych ju\u017c spot&oacute;w Getin Banku z udzia\u0142em Piotra Fronczewskiego, promuj\u0105cych produkty depozytowe. Tym razem w grze s\u0142&oacute;w udzia\u0142 bior\u0105 inne postaci. Za koncept kreatywny kampanii odpowiada agencja Bardzo. Kampania telewizyjna obejmie obecno\u015b\u0107 w TVP1, TVP2, TVN, Polsacie oraz pakiecie kana\u0142&oacute;w tematycznych. Przygotowano 2 wersje spot&oacute;w &#8211; 30s i 15s. Zaplanowano tak\u017ce reklamy prasowe (dzienniki opinii, prasa kolorowa oraz TV guidy), a tak\u017ce intensywne dzia\u0142ania w internecie.<\/p>\n<p>Media zaplanowa\u0142 i kupi\u0142 dom mediowy Media Vest, a dzia\u0142ania PR wspiera agencja Rc2.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Getin Bank przygotowa\u0142 na wiosn\u0119 i lato now\u0105 promocj\u0119 kredyt&oacute;w got&oacute;wkowych &#8211; jej wprowadzeniu towarzyszy\u0107 b\u0119dzie szeroka kampania w TV, prasie oraz internecie, kt&oacute;ra potrwa do po\u0142owy czerwca.","protected":false},"author":1,"featured_media":6457,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1106,428,1174,49,200],"class_list":{"0":"post-6456","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bardzo","9":"tag-getin-bank","10":"tag-media-vest","11":"tag-rc2","12":"tag-reklama","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=6456"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6456\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/6457"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=6456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=6456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=6456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}