{"id":64503,"date":"2007-03-29T06:00:00","date_gmt":"2007-03-29T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/prawdopodobnie-najlepsza-butelka-na-swiecie\/"},"modified":"2007-03-29T06:00:00","modified_gmt":"2007-03-29T04:00:00","slug":"prawdopodobnie-najlepsza-butelka-na-swiecie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/prawdopodobnie-najlepsza-butelka-na-swiecie.html","title":{"rendered":"Prawdopodobnie najlepsza butelka na \u015bwiecie"},"content":{"rendered":"<p>Kampania stanowi jeden z element&oacute;w wsparcia zmian w wizualizacji marki, wprowadzonych na pocz\u0105tku marca br. <\/p>\n<p>Na butelce piwa Carlsberg pojawi\u0142o si\u0119 wygrawerowane logo, umieszczone w miejscu tradycyjnej okr\u0105g\u0142ej etykiety. Nowa butelka posiada tak\u017ce odkr\u0119cany kapsel (twist-off). Zmieni\u0142y si\u0119 tak\u017ce puszki, kt&oacute;re poza now\u0105 szat\u0105 graficzn\u0105 r&oacute;wnie\u017c zawieraj\u0105 wygrawerowane logo. Pojawi\u0142 si\u0119 r&oacute;wnie\u017c chmielowy listek z napisem &quot;All Malt Premium Beer&quot;.<\/p>\n<p>Spoty 30 i 45-sekundowe b\u0119d\u0105 emitowane od 1 kwietnia m.in. w TVP1, TVP2, TVP3, TVN, Polsat, TV4, TVN7, TVN24, AXN, Canal+Sport, Zone Europa, MTV, Viva, VH1, Polsat Sport, Discovery i Animal Planet. <\/p>\n<p>Pilota\u017cowo reklam\u0119 wyemitowano wczoraj podczas meczu Polska-Armenia, rozegranego w ramach eliminacji do Mistrzostw Europy 2008.<\/p>\n<p>Kampania telewizyjna przygotowana zosta\u0142a lokalnie w Polsce, autorem kreacji jest agencja Saatchi &amp; Saatchi Poland. Za planowanie i zakup medi&oacute;w odpowiada Media Direction OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania reklamowa piwa Carlsberg. Podczas wczorajszego meczu polskiej reprezentacji wyemitowano pilota\u017cowo nowy spot marki.","protected":false},"author":1,"featured_media":64504,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[454,906,97,179,4986,558,610,3121],"class_list":{"0":"post-64503","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-discovery-channel","9":"tag-media-direction-omd","10":"tag-polsat","11":"tag-saatchi-saatchi","12":"tag-tvn-24","13":"tag-tvp1","14":"tag-tvp2","15":"tag-tvp3","16":"cs-entry","17":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=64503"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64503\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/64504"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=64503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=64503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=64503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}