{"id":64441,"date":"2007-03-30T06:09:08","date_gmt":"2007-03-30T04:09:08","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/glodzilla-nowym-bohaterem-kampanii-7-days\/"},"modified":"2007-03-30T06:09:08","modified_gmt":"2007-03-30T04:09:08","slug":"glodzilla-nowym-bohaterem-kampanii-7-days","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/glodzilla-nowym-bohaterem-kampanii-7-days.html","title":{"rendered":"G\u0142odzilla nowym bohaterem kampanii 7 Days"},"content":{"rendered":"

Jest ona kontynuacj\u0105 wcze\u015bniejszej komunikacji opieraj\u0105cej si\u0119 na animowanych historiach, kt\u00f3rych bohaterami s\u0105 M\u0105ka z Margaryn\u0105 i Nadzienie Kakaowe. Nowa kampania wprowadza kolejnego bohatera – G\u0142odzill\u0119, potwora symbolizuj\u0105cego g\u0142\u00f3d.<\/p>\n

Przez trzy miesi\u0105ce prezentowane b\u0119d\u0105 dwa 20-sekundowe spoty telewizyjne, kt\u00f3rych has\u0142o przewodnie brzmi: „Jest 7 Days, nie ma G\u0142odzilli!”. Jeden ze spot\u00f3w jest te\u017c prezentowany w kinach, gdzie dodatkowo zaplanowano dzia\u0142ania off-screen, takie jak standy, naklejki pod\u0142ogowe czy koszulki dla personelu.<\/p>\n

Kampania obejmie tak\u017ce internet. Przygotowano formaty takie jak toplayer i billboard z kilkoma wersjami kreacji, xhtml czy streaming wideo. Od\u015bwie\u017cono tak\u017ce stron\u0119 internetow\u0105 www.7days.pl<\/A>. Ruszy\u0142a tak\u017ce druga edycja konkursu rysunkowego na komiks z przygodami M\u0105ki, Nadzienia i G\u0142odzilli.<\/p>\n

Kampani\u0119 przygotowa\u0142a agencja reklamowa G7, planowanie i zakup medi\u00f3w powierzono Optimum Media OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Na pocz\u0105tku marca ruszy\u0142a kolejna kampania wizerunkowa croissant\u00f3w 7 Days produkowanych przez firm\u0119 Chipita Poland.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-64441","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=64441"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64441\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=64441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=64441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=64441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}