{"id":64410,"date":"2007-04-02T06:00:00","date_gmt":"2007-04-02T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/internauci-bardziej-uwazni-niz-tradycyjni-czytelnicy\/"},"modified":"2007-04-02T06:00:00","modified_gmt":"2007-04-02T04:00:00","slug":"internauci-bardziej-uwazni-niz-tradycyjni-czytelnicy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/internauci-bardziej-uwazni-niz-tradycyjni-czytelnicy.html","title":{"rendered":"Internauci bardziej uwa\u017cni ni\u017c tradycyjni czytelnicy"},"content":{"rendered":"

Badanie przeprowadzone przez Poynter Institute na zlecenie The EyeTrack07 wykaza\u0142o, \u017ce internauci przeci\u0119tnie czytaj\u0105 77 proc. informacji, kt\u00f3re sami wybrali sobie do czytania, natomiast czytelnicy gazet czytaj\u0105 62 proc. informacji, a tabloid\u00f3w – 57 proc.<\/P>
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Celem badania by\u0142o zbadanie r\u00f3\u017cnic pomi\u0119dzy tradycyjnym czytaniem gazet a czytaniem informacji online.<\/P>
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Osoby bior\u0105ce udzia\u0142 w badaniu mog\u0142y samodzielnie wybra\u0107 informacje, kt\u00f3re chc\u0105 przeczyta\u0107. Nad ich prawym okiem zamontowano 2 kamery, kt\u00f3re \u015bledzi\u0142y, co czyta dana osoba.<\/P>
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W badaniu wzi\u0119\u0142o udzia\u0142 ok. 600 os\u00f3b w wieku 18-60 lat – czytelnicy Rocky Mountain News z Denver, St. Petersburg Times z Florydy, Star Tribune z Minneapolis i Daily News z Filadelfii. W 51 proc. przewa\u017cali m\u0119\u017cczy\u017ani.<\/P>
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– Prawie 2\/3 czytelnik\u00f3w online, kt\u00f3rzy wybrali sobie konkretne artyku\u0142y do czytania, czytali ca\u0142y tekst – poinformowa\u0142a Sara Quinn z Poynter Institute.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Najnowsze badania obalaj\u0105 mit, wed\u0142ug kt\u00f3rego osoby czytaj\u0105ce informacje w internecie robi\u0105 to mniej uwa\u017cnie ni\u017c tradycyjni czytelnicy gazet.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[1298],"class_list":{"0":"post-64410","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-badania","7":"tag-radio-track","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=64410"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64410\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=64410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=64410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=64410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}