{"id":64382,"date":"2007-04-03T06:00:00","date_gmt":"2007-04-03T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ikea-rozpoczela-drugi-etap-swojej-kampanii\/"},"modified":"2007-04-03T06:00:00","modified_gmt":"2007-04-03T04:00:00","slug":"ikea-rozpoczela-drugi-etap-swojej-kampanii","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ikea-rozpoczela-drugi-etap-swojej-kampanii.html","title":{"rendered":"Ikea rozpocz\u0119\u0142a drugi etap swojej kampanii"},"content":{"rendered":"<p>Tym razem producent promuje asortyment mebli kuchennych.<\/p>\n<p>Miesi\u0119czn\u0105 kampani\u0119 ATL oraz BTL przygotowa\u0142a agencja Leo Burnett Warszawa, kt&oacute;ra w pa\u017adzierniku ubieg\u0142ego roku wygra\u0142a przetarg na obs\u0142ug\u0119 ca\u0142o\u015bci dzia\u0142a\u0144 reklamowych marki w najbli\u017cszych latach. <\/p>\n<p>Spoty reklamowe emitowane s\u0105 w trzech g\u0142&oacute;wnych stacjach telewizyjnych: TVP, TVN i Polsacie oraz w stacjach niszowych i lokalnym radiu. Kampania &quot;Lepsze \u017cycie zaczyna si\u0119 w domu!&quot; potrwa do 22 kwietnia br.<\/p>\n<p>Za zakup medi&oacute;w odpowiedzialny jest dom mediowy Mediaedge:cia. <\/p>\n","protected":false},"excerpt":{"rendered":"29 marca rozpocz\u0105\u0142 si\u0119 drugi etap og&oacute;lnopolskiej kampanii Ikea pod has\u0142em &quot;Lepsze \u017cycie zaczyna si\u0119 w domu!&quot;","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1290],"class_list":{"0":"post-64382","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"tag-leo-burnett","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=64382"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64382\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=64382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=64382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=64382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}