{"id":64374,"date":"2007-04-03T06:00:00","date_gmt":"2007-04-03T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kuzaj-reklamuje-oleje-castrol-edge\/"},"modified":"2007-04-03T06:00:00","modified_gmt":"2007-04-03T04:00:00","slug":"kuzaj-reklamuje-oleje-castrol-edge","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kuzaj-reklamuje-oleje-castrol-edge.html","title":{"rendered":"Kuzaj reklamuje oleje Castrol Edge"},"content":{"rendered":"

has\u0142em „Castrol Edge. Nie ma lepszego oleju”. Swojego wizerunku u\u017cyczy\u0142 czterokrotny rajdowy mistrz Polski, Leszek Kuzaj.<\/P>
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Kampania jest kontynuacj\u0105 zesz\u0142orocznej akcji reklamowej Castrola, kt\u00f3rej bohaterami byli kierowcy tuningowanych samochod\u00f3w.<\/P>
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Kampania obejmie outdoor, telewizj\u0119, pras\u0119 bran\u017cow\u0105, lifestyle’ow\u0105 oraz og\u00f3lnotematyczn\u0105. Pierwsze reklamy trafi\u0142y ju\u017c na billboardy i do magazyn\u00f3w motoryzacyjnych (Auto \u015awiat, Motor, Auto Motor i Sport, Auto Moto, GT, Auto Klub, Maxi Tuning). W nast\u0119pnej kolejno\u015bci Castrol b\u0119dzie promowa\u0107 nowe oleje na \u0142amach prasy codziennej (Gazeta Wyborcza), tygodnik\u00f3w opinii (Newsweek) i magazyn\u00f3w lifestyle’owych (Playboy, Men’s Health, National Geographic). Pojawi\u0105 si\u0119 tak\u017ce spoty telewizyjne (TVP, Polsat, TVN,  TVN7, TVN Turbo, TVN24, TV 4, Discovery, kana\u0142y At Media, Polsat Sport), w kt\u00f3rych us\u0142yszymy g\u0142os Leszka Kuzaja. <\/P>
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R\u00f3wnocze\u015bnie w telewizji Eurosport prowadzona jest mi\u0119dzynarodowa kampania Castrol Edge. Castrol sponsoruje program Motosport Weekend. Dodatkowo na antenie emitowane s\u0105 spoty reklamowe.<\/P>
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Za kreacj\u0119 odpowiada Gruppa 66 Ogilvy. Zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 dom mediowy MindShare. Kampania trwa\u0107 b\u0119dzie do ko\u0144ca czerwca.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"2 kwietnia rozpocz\u0119\u0142a si\u0119 nowa kampania reklamowa olej\u00f3w Castrol Edge. Dzia\u0142ania przebiegaj\u0105 pod…","protected":false},"author":1,"featured_media":64375,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[454,202,85,177,97,4986,544],"class_list":{"0":"post-64374","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-discovery-channel","9":"tag-gazeta-wyborcza","10":"tag-mindshare","11":"tag-newsweek","12":"tag-polsat","13":"tag-tvn-24","14":"tag-tvn-style","15":"cs-entry","16":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=64374"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64374\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/64375"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=64374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=64374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=64374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}