Badanie reputacji marek konsumenckich zostanie zrealizowane na dw\u00f3ch grupach respondent\u00f3w: Konsument\u00f3w – na reprezentatywnej pr\u00f3bie og\u00f3lnopolskiej oraz Ekspert\u00f3w – 200 mened\u017cer\u00f3w z listy 2 000 najwi\u0119kszych polskich firm.<\/P>
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Badanie zostanie przeprowadzone w kategoriach: artyku\u0142y spo\u017cywcze, finanse, handel i us\u0142ugi, media, motoryzacja, dom i biuro, telekomunikacja, zdrowie i uroda, marka korporacyjna, B2B, otwarta. <\/P>
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Od strony merytorycznej badanie (metodologia, narz\u0119dzia, analizy) przygotowa\u0142 Dom Badawczy Maison. Zostanie ono zrealizowane przez instytut badawczy TNS OBOP. Nast\u0119pnie badanie zostanie poddane audytowi przez firm\u0119 audytorsk\u0105 KPMG.
Wi\u0119cej szczeg\u00f3\u0142\u00f3w: www.premiumbrand.pl<\/A>. Mediarun.pl jest patronem medialnym tegorocznej edycji rankingu. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0105\u0142 si\u0119 kolejny etap badania PremiumBrand 2007. Zg\u0142oszone marki zostan\u0105 zbadane przez instytut badawczy TNS OBOP.","protected":false},"author":1,"featured_media":64373,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[1392],"class_list":{"0":"post-64372","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-tns-obop","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=64372"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64372\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/64373"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=64372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=64372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=64372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}