{"id":64370,"date":"2007-04-03T06:00:00","date_gmt":"2007-04-03T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/e-mail-marketing-wciaz-efektywny\/"},"modified":"2007-04-03T06:00:00","modified_gmt":"2007-04-03T04:00:00","slug":"e-mail-marketing-wciaz-efektywny","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/e-mail-marketing-wciaz-efektywny.html","title":{"rendered":"E-mail marketing wci\u0105\u017c efektywny"},"content":{"rendered":"<p><P>Wsp\u00f3\u0142czynnik CTR w przypadku e-maili reklamowych jest taki sam jak w 2003 r., ale ostatnie badania Forrestera dowodz\u0105, \u017ce odbiorcy takich wiadomo\u015bci wydaj\u0105 wi\u0119cej. <\/P><br \/>\n<P>Konsumenci, kt\u00f3rzy dokonuj\u0105 zakupu produktu reklamowanego poprzez e-mail wydaj\u0105 o 138 proc. wi\u0119cej ni\u017c ci, kt\u00f3rzy takich e-maili nie czytaj\u0105. Ponad 50 proc. konsument\u00f3w, kt\u00f3rzy otwieraj\u0105 i czytaj\u0105 wiadomo\u015bci reklamowe, jest sk\u0142onnych do dokonywania zakup\u00f3w tak\u017ce innych, niereklamowanych produkt\u00f3w pod wp\u0142ywem impulsu.<\/P><br \/>\n<P>Z bada\u0144 wynika tak\u017ce, \u017ce 3 na 5 konsument\u00f3w, kt\u00f3rzy przesy\u0142aj\u0105 reklamy w postaci e-maili znajomym, to kobiety i osoby m\u0142ode w wieku 18-34 lata. Ta grupa stanowi r\u00f3wnie\u017c 1\/3 wszystkich konsument\u00f3w, kt\u00f3rzy posiadaj\u0105 dodatkowy adres mailowy zarezerwowany na wiadomo\u015bci o promocjach.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Podczas gdy marketerzy poszukuj\u0105 nowych sposob\u00f3w dotarcia do klient\u00f3w, nowe badania wskazuj\u0105, \u017ce e-mail marketing wci\u0105\u017c przynosi efekty.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-64370","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-branding","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=64370"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64370\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=64370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=64370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=64370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}