{"id":64331,"date":"2007-04-04T00:01:00","date_gmt":"2007-04-03T22:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cropptown-zupelnie-inna-jazda\/"},"modified":"2007-04-04T00:01:00","modified_gmt":"2007-04-03T22:01:00","slug":"cropptown-zupelnie-inna-jazda","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/cropptown-zupelnie-inna-jazda.html","title":{"rendered":"Cropptown: zupe\u0142nie inna jazda"},"content":{"rendered":"<p><P>G\u0142\u00f3wnym medium wykorzystywanym w dzia\u0142aniach promocyjnych jest outdoor. Kampania swoim zasi\u0119giem obejmuje wybrane polskie miasta (Warszawa, \u0141\u00f3d\u017a, Tr\u00f3jmiasto, Pozna\u0144, Wroc\u0142aw i Krak\u00f3w).<\/P><br \/>\n<P>Akcj\u0119 b\u0119d\u0105 wspiera\u0107 reklamy telewizyjne (4fun.tv), prasowe (Machina, Aktivist, Magazyn Hip-Hop, Dlaczego?, Euro Student i Young Club) i radiowe (Radio Eska, RMF Maxxx). Marka Cropptown b\u0119dzie r\u00f3wnie\u017c obecna w internecie (wp.pl, interia.pl, gadu-gadu, mailingi reklamowe). <\/P><br \/>\n<P>Z pocz\u0105tkiem miesi\u0105ca ruszy\u0142y tak\u017ce intensywne dzia\u0142ania w kilkuset wybranych szko\u0142ach (gimnazja, licea i uczelnie wy\u017csze) oraz w kinach i klubach. <\/P><br \/>\n<P>Kampania &#8222;Zupe\u0142nie inna jazda&#8221; potrwa do ko\u0144ca miesi\u0105ca. Kreacj\u0119 przygotowa\u0142 zesp\u00f3\u0142 kreatywny LPP. Media zaplanowa\u0142 i kupi\u0142 Universal McCann oraz LPP we w\u0142asnym zakresie.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Na pocz\u0105tku kwietnia rozpocz\u0119\u0142a si\u0119 nowa kampania reklamowa marki Cropptown, kt\u00f3ra przebiega pod has\u0142em &quot;Zupe\u0142nie inna jazda&quot;.","protected":false},"author":1,"featured_media":64332,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1094,442,973,298,594],"class_list":{"0":"post-64331","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-4fun-tv","9":"tag-interia-pl","10":"tag-radio-eska","11":"tag-rmf-fm","12":"tag-wirtualna-polska","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=64331"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/64332"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=64331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=64331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=64331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}