{"id":64306,"date":"2007-04-04T06:00:00","date_gmt":"2007-04-04T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/carat-globalnie-obsluzy-philipsa\/"},"modified":"2007-04-04T06:00:00","modified_gmt":"2007-04-04T04:00:00","slug":"carat-globalnie-obsluzy-philipsa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/carat-globalnie-obsluzy-philipsa.html","title":{"rendered":"Carat globalnie obs\u0142u\u017cy Philipsa"},"content":{"rendered":"<p><P>Carat w ostatnim etapie rywalizacji pokona\u0142 dom mediowy Mediaedge:cia. Wsp\u00f3\u0142prac\u0119 z Philips Electronics chcia\u0142y podj\u0105\u0107 r\u00f3wnie\u017c Omnicom Media Group oraz ZenithOptimedia, kt\u00f3re jednak nie zakwalifikowa\u0142y si\u0119 do decyduj\u0105cej fazy przetargu.<\/P><br \/>\n<P>Philips poszukiwa\u0142 partnera od pa\u017adziernika zesz\u0142ego roku. Zdecydowa\u0142 si\u0119 na ten krok, aby &#8221;przyspieszy\u0107 zabiegi marketingowe w obliczu zmieniaj\u0105cego si\u0119 dzi\u015b w szybkim tempie krajobrazu medialnego&#8221;.<\/P><br \/>\n<P>W zesz\u0142ym roku o wsp\u00f3\u0142pracy Carat i Philips Electronics sta\u0142o si\u0119 g\u0142o\u015bno za spraw\u0105 stosowania eksperymentalnych strategii reklamowych, m.in. sponsorowania wszystkich wyda\u0144 programu &#8221;60 minutes&#8221; emitowanego przez CBS.<\/P><br \/>\n<P>&nbsp;<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Dom mediowy Carat zajmie si\u0119 obs\u0142ug\u0105 globalnego bud\u017cetu medialnego koncernu Philips. Warto\u015b\u0107 zlecenia szacuje si\u0119 na 600 mln dol.","protected":false},"author":1,"featured_media":64307,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2882,250],"class_list":{"0":"post-64306","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-budzet","9":"tag-zenithoptimedia","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=64306"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64306\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/64307"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=64306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=64306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=64306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}