{"id":64301,"date":"2007-04-04T06:00:00","date_gmt":"2007-04-04T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/reklamy-google-pojawia-sie-w-grach\/"},"modified":"2007-04-04T06:00:00","modified_gmt":"2007-04-04T04:00:00","slug":"reklamy-google-pojawia-sie-w-grach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/reklamy-google-pojawia-sie-w-grach.html","title":{"rendered":"Reklamy Google pojawi\u0105 si\u0119 w grach"},"content":{"rendered":"<p><P>Zamierza obserwowa\u0107 dzia\u0142ania gracza i na ich podstawie dostarcza\u0107 odpowiednie reklamy. I tak gracz, kt\u00f3ry wybiera w grze samoch\u00f3d danej marki, mo\u017ce spodziewa\u0107 si\u0119, \u017ce zobaczy reklam\u0119 takiego w\u0142a\u015bnie samochodu.<\/P><br \/>\n<P>Informacje na temat gracza b\u0119d\u0105 zbierane od pocz\u0105tku do ko\u0144ca trwania gry. Google b\u0119dzie wiedzia\u0142 wi\u0119c, jaki samoch\u00f3d wybieramy i kt\u00f3rym bohaterem lubimy by\u0107 najbardziej.<\/P><br \/>\n<P>Gracz mo\u017ce zosta\u0107 tak\u017ce poproszony o opini\u0119 na temat wy\u015bwietlanej reklamy, co dostarczy reklamodawcom jeszcze g\u0142\u0119bszych informacji.<\/P><br \/>\n<P>By\u0107 mo\u017ce Google b\u0119dzie dostarcza\u0142 tak\u017ce reklam napoj\u00f3w czy produkt\u00f3w spo\u017cywczych, np. gdy gracz b\u0119dzie gra\u0142 przez d\u0142u\u017cszy okres czasu, co mo\u017ce sprawi\u0107, \u017ce nabierze ochoty na ma\u0142\u0105 przek\u0105sk\u0119. <\/P><br \/>\n<P>Google kupi\u0142 ostatnio firm\u0119 AdScape Media zajmuj\u0105c\u0105 si\u0119 reklam\u0105 w grach komputerowych. Planuje jednak szerokie i rozbudowane dzia\u0142ania w tym sektorze, wi\u0119c prawdopodobnie nie b\u0119dzie polega\u0142 wy\u0142\u0105cznie na technologii tej jednej firmy.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Google ma nowy pomys\u0142 na to, jak dotrze\u0107 z w\u0142a\u015bciw\u0105 reklam\u0105 do graczy komputerowych.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[181],"class_list":{"0":"post-64301","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"tag-google","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=64301"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64301\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=64301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=64301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=64301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}