{"id":643,"date":"2013-10-29T15:38:42","date_gmt":"2013-10-29T14:38:42","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/starbucks-wchodzi-w-biznes-herbaciany\/"},"modified":"2013-10-29T15:38:42","modified_gmt":"2013-10-29T14:38:42","slug":"starbucks-wchodzi-w-biznes-herbaciany","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/pr\/starbucks-wchodzi-w-biznes-herbaciany.html","title":{"rendered":"Starbucks wchodzi w biznes herbaciany"},"content":{"rendered":"<p>Najbardziej zaskoczy\u0142 fakt, \u017ce marka herbaty Teavana zostanie zachowana, a w \u017cadnych kawiarniach herbacianych nie b\u0119dzie eksponowana marka Starbucks ani jej logo.&nbsp;W ten spos&oacute;b prezes Starbucksa (Howard Schultz) chce unikn\u0105\u0107 konkurencji z w\u0142asnymi kawiarniami. To r&oacute;wnie\u017c dlatego w herbaciarniach Teavana w og&oacute;le nie b\u0119dzie sprzedawana kawa. Jest to bardzo op\u0142acalny ruch&nbsp;<span>&#8211; \u015bwiatowy rynek herbaty wart jest 90 mld dolar&oacute;w &#8211; dwa razy wi\u0119cej ni\u017c rynek kawy.<\/span><\/p>\n<p><span>Lokale, kt&oacute;rych b\u0119dzie mo\u017cna zakosztowa\u0107 \u015bwie\u017co parzonej herbaty powstan\u0105 przez przebudow\u0119 ok. 300 sklep&oacute;w z herbat\u0105 sieci Teavana, kt&oacute;r\u0105 Strabucks kupi\u0142 przed rokiem za 620 milion&oacute;w dolar&oacute;w.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Og&oacute;lno\u015bwiatowa sie\u0107 sprzedaj\u0105ca kaw\u0119, chce stworzy\u0107 sie\u0107 herbacian\u0105. Sp&oacute;\u0142ka kupi\u0142a pod koniec zesz\u0142ego roku mark\u0119 Teavana. Starbucks otworzy\u0142 w\u0142a\u015bnie pierwszy lokal tego typu, a docelowo planuje stworzy\u0107 tysi\u0105c takich miejsc.","protected":false},"author":1,"featured_media":644,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9648],"tags":[175],"class_list":{"0":"post-643","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr","8":"tag-starbucks","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=643"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/643\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/644"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}