{"id":64294,"date":"2007-04-04T06:00:00","date_gmt":"2007-04-04T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/serwisy-samochodowe-forda-pod-nowa-marka\/"},"modified":"2007-04-04T06:00:00","modified_gmt":"2007-04-04T04:00:00","slug":"serwisy-samochodowe-forda-pod-nowa-marka","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/serwisy-samochodowe-forda-pod-nowa-marka.html","title":{"rendered":"Serwisy samochodowe Forda pod now\u0105 mark\u0105"},"content":{"rendered":"<p><P>Zmiany komunikowa\u0107 b\u0119dzie kampania wizerunkowa.<\/P><br \/>\n<P>Nowy wizerunek to efekt bada\u0144 TNS OBOP w\u015br\u00f3d klient\u00f3w firmy,&nbsp;kt\u00f3rzy jako cechy serwisu Forda wymieniali najcz\u0119\u015bciej&nbsp;przejrzysto\u015bc \u015bwiadczonych us\u0142ug i&nbsp;ich nowoczesno\u015b\u0107. Na ich podstawie&nbsp;stworzono nowy wizerunek autoryzowanego serwisu Forda: Ford eXtraservice.<\/P><br \/>\n<P>Celem rozpocz\u0119tych dzia\u0142a\u0144 reklamowych&nbsp;jest zbudowanie \u015bwiadomo\u015bci korzy\u015bci, kt\u00f3re daje autoryzowany serwis Forda, oferuj\u0105c najwy\u017csz\u0105 jako\u015b\u0107 za dobr\u0105 cen\u0119. <\/P><br \/>\n<P>Kampania obejmie swoim zasi\u0119giem&nbsp;pras\u0119&nbsp;i materia\u0142y BTL dost\u0119pne w autoryzowanych serwisach firmy.&nbsp;Has\u0142em u\u017cywanym we wszystkich dzia\u0142aniach&nbsp;jest &#8222;eXtraprzejrzysto\u015b\u0107&#8221;.<\/P><br \/>\n<P>Kreacj\u0119 kampanii przygotowa\u0142a agencja MCC. Kampania w prasie nie zosta\u0142a jeszcze zaplanowana.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ford eXtraservice &#8211; pod tak\u0105 nazw\u0105 funkcjonowa\u0107 b\u0119d\u0105 wszystkie autoryzowane serwisy samochodowe marki Ford.","protected":false},"author":1,"featured_media":64295,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1392],"class_list":{"0":"post-64294","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-tns-obop","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=64294"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64294\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/64295"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=64294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=64294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=64294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}