{"id":64269,"date":"2007-04-05T06:00:00","date_gmt":"2007-04-05T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/o2-pl-podnosi-ceny-reklam\/"},"modified":"2007-04-05T06:00:00","modified_gmt":"2007-04-05T04:00:00","slug":"o2-pl-podnosi-ceny-reklam","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/o2-pl-podnosi-ceny-reklam.html","title":{"rendered":"o2.pl podnosi ceny reklam"},"content":{"rendered":"

narz\u0119dzia: o2Max i Linki Video. Usystematyzowano r\u00f3wnie\u017c emisj\u0119 reklam czasowych w modelu flat fee oraz podniesiono ceny reklam w kilku serwisach.<\/P>
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Kampanie w pakiecie o2Max polegaj\u0105 na emisji format\u00f3w \u015brednio ekspansywnych (np. billboardu lub billboardu rozwijanego) o okre\u015blonej liczbie ods\u0142on – od 25 do 100 milion\u00f3w emisji. Domy mediowe mog\u0105 dzieli\u0107 pakiet mi\u0119dzy r\u00f3\u017cnych klient\u00f3w.<\/P>
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Pakiet Link\u00f3w Video umo\u017cliwia wy\u015bwietlanie link\u00f3w wyr\u00f3\u017cnionych kolorowym t\u0142em bezpo\u015brednio po emisji materia\u0142\u00f3w wideo w serwisach multimedialnych nale\u017c\u0105cych do o2.pl. Linki te emitowane s\u0105 na stronach wrzuta.pl, smog.pl, autokrata.pl i pudelek.pl.<\/P>
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Dodatkowo poszerzono i ujednolicono elementy format\u00f3w reklamowych emitowanych w modelu flat fee.<\/P>
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– Podniesiona zosta\u0142a cena bannera w oknie rozmowy komunikatora Tlen z 10 do 12 tys z\u0142 RC. Wzros\u0142y tak\u017ce ceny sta\u0142ych element\u00f3w w serwisach wrzuta.pl oraz smog.pl. Podnie\u015bli\u015bmy r\u00f3wnie\u017c ceny elementow sta\u0142ych w interfejsie WWW poczta.o2.pl. Jednocze\u015bnie obni\u017cyli\u015bmy ceny reklam w serwisach luxlux.pl, pudelek.pl, snobka.pl oraz egoisci.pl – wyja\u015bni\u0142 nam Filip Ho\u0142owczyc, dyrektor biura reklamy o2.pl.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Biuro reklamy portalu o2.pl rozszerza swoj\u0105 ofert\u0119. Do dyspozycji reklamodawc\u00f3w oddano dwa nowe…","protected":false},"author":1,"featured_media":64270,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[608],"class_list":{"0":"post-64269","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-o2-pl","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=64269"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/64270"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=64269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=64269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=64269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}