{"id":6422,"date":"2012-05-10T14:20:51","date_gmt":"2012-05-10T12:20:51","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/artur-zmijewski-promuje-pozyczke-gotowkowa\/"},"modified":"2012-05-10T14:20:51","modified_gmt":"2012-05-10T12:20:51","slug":"artur-zmijewski-promuje-pozyczke-gotowkowa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/artur-zmijewski-promuje-pozyczke-gotowkowa.html","title":{"rendered":"Artur \u017bmijewski promuje po\u017cyczk\u0119 got\u00f3wkow\u0105"},"content":{"rendered":"<p>Kampania wystartowa\u0142a 7 maja i potrwa do 2 wrze\u015bnia br. Koncepcja kreatywna i realizacja ca\u0142ego przekazu nale\u017cy do agencji marketingu zintegrowanego Apella.<\/p>\n<p>Has\u0142o promuj\u0105ce kampani\u0119 &#8222;Po\u017cyczka na Twoich zasadach &#8211; M&oacute;wisz i masz!&#8221;  ma by\u0107 jasnym przekazem m&oacute;wi\u0105cy o tym, \u017ce staraj\u0105c si\u0119 o po\u017cyczk\u0119 Kasach Stefczyka, ka\u017cdy ma prawo postawi\u0107 swoje warunki, np. stanowi\u0107 o wysoko\u015bci sp\u0142acanych rat.<\/p>\n<p>Na potrzeby kampanii stworzone zosta\u0142y materia\u0142y drukowane (ulotki, plakaty, biuletyny oraz folia OWV na oddzia\u0142ach Kas Stefczyka ), jak r&oacute;wnie\u017c kreacje internetowe, reklamy prasowe w dziennikach og&oacute;lnopolskich i prasie opiniotw&oacute;rczej oraz spoty radiowe emitowane w stacjach RMF FM, RMF Classic i RMF MAXXX.<\/p>\n<p>Do zada\u0144 Apelli nale\u017ca\u0142o opracowanie koncepcji kampanii, kreacja i realizacja spot&oacute;w radiowych, projekty graficzne ulotek, reklam prasowych i baner&oacute;w internetowych. Za planowanie i zakup medi&oacute;w odpowiada dom mediowy Apelli.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Po\u017cyczka na Twoich zasadach &#8211; M&oacute;wisz i masz!&#8221; to kolejna kampania po\u017cyczkowa Kas Stefczyka z wykorzystaniem wizerunku Artura \u017bmijewskiego.","protected":false},"author":1,"featured_media":6423,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[200],"class_list":{"0":"post-6422","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-reklama","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=6422"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6422\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/6423"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=6422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=6422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=6422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}