{"id":6420,"date":"2012-05-10T14:40:02","date_gmt":"2012-05-10T12:40:02","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-tygodnia-23-29-04-wrigley-poland\/"},"modified":"2012-05-10T14:40:02","modified_gmt":"2012-05-10T12:40:02","slug":"kampania-tygodnia-23-29-04-wrigley-poland","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-tygodnia-23-29-04-wrigley-poland.html","title":{"rendered":"Kampania tygodnia 23-29.04: Wrigley Poland"},"content":{"rendered":"<p>W tym tygodniu kreacje reklamowe pojawi\u0142y si\u0119 na stronie g\u0142&oacute;wnej portalu Onet.pl oraz na kilkunastu popularnych serwisach internetowych, m.in. na: filmweb.pl, demotywatory.pl, allegro.pl, sms.pl i eurosport.pl.<\/p>\n<p>W kampanii wykorzystano nast\u0119puj\u0105ce formy reklamowe: Billboard, DoubleBillboard, TripleBillboard, MegaBillboard, TopLayer, Interstitial, SurroundWallpaper oraz xHTML.<\/p>\n<p>&#8211; Zabawna kampania reklamowa, w kt&oacute;rej w rolach g\u0142&oacute;wnych wyst\u0119puj\u0105 animowane, biegaj\u0105ce kubki i fili\u017canki kawy. Ka\u017cda z postaci zostawia na grafice wiele ciemnych \u015blad&oacute;w st&oacute;p, obrazuj\u0105cych osad zostawiany na z\u0119bach po wypiciu kawy. Z problemem osadu skutecznie radzi sobie guma Orbit White. Kampania wyr&oacute;\u017cni\u0142a si\u0119 dzi\u0119ki u\u017cyciu wielu form reklamowych, w tym efektownych kreacji typu SurroundWallpaper i xHTML &#8211; komentuje Mariusz Lotter, koordynator ds. monitorowania reklam w AdReport.<\/p>\n<p style=\"text-align: center;\"><a class=\"lightbox\" href=\"http:\/\/www.arbomedia.pl\/screen\/inne\/adreport\/2012.04.23-29_kampania_tygodnia.jpg\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/www2.mediarun.pl\/images\/2012\/05\/1336653414.jpg\" alt=\"\" width=\"390\" height=\"780\" title=\"\"><\/a><\/p>\n<p style=\"text-align: center;\">[<a href=\"http:\/\/www.arbomedia.pl\/screen\/inne\/adreport\/2012.04.23-29_kampania_tygodnia.jpg\" target=\"_blank\" rel=\"noopener\">INFOGRAFIKA DO POBRANIA<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"Kampania &#8222;Kawa zostawia plamy na Twoich z\u0119bach&#8221; promuje gumy do \u017cucia Orbit White, zapobiegaj\u0105ce powstawaniu osadu z kawy na z\u0119bach.","protected":false},"author":1,"featured_media":6421,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[141],"class_list":{"0":"post-6420","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-adreport","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=6420"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6420\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/6421"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=6420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=6420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=6420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}