{"id":6416,"date":"2012-05-10T14:44:15","date_gmt":"2012-05-10T12:44:15","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/adreport-trendy-marzec-2012-infografika\/"},"modified":"2012-05-10T14:44:15","modified_gmt":"2012-05-10T12:44:15","slug":"adreport-trendy-marzec-2012-infografika","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/adreport-trendy-marzec-2012-infografika.html","title":{"rendered":"AdReport Trendy: marzec 2012 (infografika)"},"content":{"rendered":"Wyniki marcowego badania AdReport Trendy potwierdzaj\u0105 lutowy trend – firmy ograniczy\u0142y obecno\u015b\u0107 reklamow\u0105 w internecie, co przek\u0142ada si\u0119 na spadek aktywno\u015bci bran\u017c notowanych w badaniu.<\/p>\n
Tylko 5 z 17 bran\u017c odnotowa\u0142o wzrost aktywno\u015bci reklamowej w stosunku do poprzedniego miesi\u0105ca, a s\u0105 to bran\u017ce „Pozosta\u0142e” (+2,94%), „Motoryzacja” (+1,96%) oraz „Podró\u017ce i turystyka, hotele i restauracje” (+0,88%). Mimo to, pierwsza trójka pod wzgl\u0119dem aktywno\u015bci reklamowej to nadal bran\u017ce: „Pozosta\u0142e” (16,81%), „Telekomunikacja” (13,79%) oraz „Media, ksi\u0105\u017cki, cd, dvd” (12,25%).<\/p>\n
Pe\u0142ny raport po klikni\u0119ciu:<\/p>\n
![\"\"](\"http:\/\/www2.mediarun.pl\/images\/2012\/05\/1336653413.jpg "\\"\\"")
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"5 bran\u017c prze\u0142amuje spadek obecno\u015bci reklamowej w internecie. Najwi\u0119ksze wzrosty notuj\u0105 m.in. „Motoryzacja” oraz „Podró\u017ce i turystyka, hotele i restauracje”.","protected":false},"author":1,"featured_media":6417,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[141],"class_list":{"0":"post-6416","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-adreport","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=6416"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6416\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/6417"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=6416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=6416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=6416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"http:\/\/www.arbomedia.pl\/screen\/inne\/adreport\/2012.03_trendy.jpg\" "\\"\\"")
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"5 bran\u017c prze\u0142amuje spadek obecno\u015bci reklamowej w internecie. Najwi\u0119ksze wzrosty notuj\u0105 m.in. „Motoryzacja” oraz „Podró\u017ce i turystyka, hotele i restauracje”.","protected":false},"author":1,"featured_media":6417,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[141],"class_list":{"0":"post-6416","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-adreport","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=6416"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6416\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/6417"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=6416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=6416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=6416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}