{"id":64104,"date":"2007-04-11T06:00:00","date_gmt":"2007-04-11T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gry-przyciagaja-reklamodawcow\/"},"modified":"2007-04-11T06:00:00","modified_gmt":"2007-04-11T04:00:00","slug":"gry-przyciagaja-reklamodawcow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/gry-przyciagaja-reklamodawcow.html","title":{"rendered":"Gry przyciagaj\u0105 reklamodawc\u00f3w"},"content":{"rendered":"<p><P>eMarketer przewiduje, \u017ce warto\u015bc przemys\u0142u, kt\u00f3ra dzi\u015b wynosi 700 mln dol. uro\u015bnie w ciagu 4 najbli\u017cszych lat do 2 mld dol.<\/P><br \/>\n<P>Do 2011 r. na reklamy w grach reklamodawcy b\u0119da wydawa\u0107 1,94 mld dol. rocznie. Ok. 334 mln dol. z tej sumy firmy wydadz\u0105 na tzw. &#8222;advergames&#8221;&nbsp;&#8211; gry tworzone wy\u0142\u0105cznie po to, aby reklamowa\u0142y dany produkt.<\/P><br \/>\n<P>Przyk\u0142adem wykorzystania &#8221;advergames&#8221;do promocji jest&nbsp; kampania Burger Kinga z 2006 r. Firma&nbsp; wypu\u015bci\u0142a wtedy na rynek seri\u0119 niedrogich gier, w kt\u00f3rych bohaterami by\u0142y postacie i produkty kojarzone z mark\u0105. Burger King sprzeda\u0142 ponad 2 mln takich gier. Wed\u0142ug eMarketera reklamodawcy zmierzaj\u0105 w\u0142a\u015bnie w tym kierunku.<\/P><br \/>\n<P>W 2011 r. ponad po\u0142owa wydatk\u00f3w na reklam\u0119 umieszczan\u0105 w grach, czyli prawie 1 mld dol. b\u0119dzie pochodzi\u0142a od Stan\u00f3w Zjednoczonych.<\/P><br \/>\n<P>&#8211; Kiedy popatrzymy na rynek reklamy to oczywi\u015bcie dominuje reklama telewizyjna, ale to zaczyna si\u0119 zmienia\u0107. To jasne, \u017ce je\u017celi ludzie sp\u0119dzaj\u0105 4 albo 6 godz.w tygodniu graj\u0105c w gry komputerowe, to jest to czas skradziony telewizji i innym mediom&nbsp;&#8211; twierdzi Paul Verna, analityk eMarketera.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Nowa forma marketingu polegaj\u0105ca na umieszczaniu reklam w grach staje si\u0119 coraz popularniejsza.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-64104","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-badania","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=64104"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/64104\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=64104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=64104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=64104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}