{"id":63937,"date":"2007-04-16T12:13:19","date_gmt":"2007-04-16T10:13:19","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/janda-stenka-i-kot-w-banku\/"},"modified":"2007-04-16T12:13:19","modified_gmt":"2007-04-16T10:13:19","slug":"janda-stenka-i-kot-w-banku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/janda-stenka-i-kot-w-banku.html","title":{"rendered":"Janda, Stenka i Kot w banku"},"content":{"rendered":"

Kampania \u0142\u0105czy cele wizerunkowe z wprowadzeniem na rynek nowego produktu – karty kredytowej. Ma za zadanie zwi\u0119kszy\u0107 znajomo\u015b\u0107 marki eurobanku w\u015br\u00f3d szerokiej grupy odbiorc\u00f3w oraz umocni\u0107 wizerunek banku.<\/p>\n

30-sekundowe spoty b\u0119d\u0105 obecne w g\u0142\u00f3wnych stacjach telewizyjnych (prime time w TVP1, TVP2, Polsat, TVN), w wybranych kana\u0142ach tematycznych oraz na no\u015bnikach outdoorowych w ca\u0142ym kraju.<\/p>\n

– Ze wzgl\u0119du na wprowadzanie nowych produkt\u00f3w: kredytu hipotecznego, kredytu konsolidacyjnego i bankowo\u015bci internetowej, eurobank b\u0119dzie musia\u0142 dotrze\u0107 do nowych grup klient\u00f3w. St\u0105d zale\u017cy nam na budowaniu wizerunku i znajomo\u015bci banku nie tylko w\u015br\u00f3d potencjalnych klient\u00f3w kredytu got\u00f3wkowego, ale r\u00f3wnie\u017c w\u015br\u00f3d os\u00f3b m\u0142odszych, o wy\u017cszych dochodach – m\u00f3wi nam Maciej Szczechura, wiceprezes Euro Bank SA odpowiedzialny za komunikacj\u0119.<\/p>\n

Za kreacj\u0119 kampanii odpowiedzialna jest agencja DDB Warszawa, media w kampanii telewizyjnej zaplanowa\u0142 i kupi\u0142 dom mediowy Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Dzisiaj rusza nowa kampania eurobanku, w kt\u00f3rej karty kredytowe reklamuj\u0105 Krystyna Janda, Danuta Stenka i Tomasz Kot. Tylko u nas nowe spoty!","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-63937","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/63937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=63937"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/63937\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=63937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=63937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=63937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}