{"id":63795,"date":"2007-04-20T06:00:00","date_gmt":"2007-04-20T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zubrowka-jest-zdzblo-inna\/"},"modified":"2007-04-20T06:00:00","modified_gmt":"2007-04-20T04:00:00","slug":"zubrowka-jest-zdzblo-inna","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/zubrowka-jest-zdzblo-inna.html","title":{"rendered":"\u017bubr\u00f3wka jest \u017ad\u017ab\u0142o inna"},"content":{"rendered":"<p><P>Celem dzia\u0142a\u0144 jest wprowadzenie na rynek \u017bubr\u00f3wki w nowej, odmienionej butelce, a tak\u017ce zwr\u00f3cenie na produkt uwagi m\u0142odszego konsumenta oraz rozpocz\u0119cie procesu przesuwania tej marki w kierunku segmentu premium.&nbsp; <\/P><br \/>\n<P>Agencja Focus Media Group przygotowa\u0142a pakiet narz\u0119dzi POS eksponuj\u0105cych nowe opakowania oraz prezentuj\u0105cych nowy wizerunek marki. W punktach sprzeda\u017cy umieszczono plakaty z nowym key visualem, a ekspozycj\u0119 p\u00f3\u0142kow\u0105 uzupe\u0142niaj\u0105 tr\u00f3jwymiarowe i pod\u015bwietlane listwy.<\/P><br \/>\n<P>Wkr\u00f3tce w supermarketach pojawi\u0105 si\u0119 ekspozytory zwie\u0144czone, a na POS TV emitowany b\u0119dzie spot, kt\u00f3rego autorem jest Focus Media Group.<\/P><br \/>\n<P>Agencja przygotowa\u0142a r\u00f3wnie\u017c reklamy do prasy bran\u017cowej, foldery, zestaw prezentowy oraz prezentacj\u0119 multimedialn\u0105 dla handlowc\u00f3w.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Focus Media Group jest autorem relaunchu marki \u017bubr\u00f3wka (CEDC), kt\u00f3ry przebiega pod has\u0142em &quot;\u0179d\u017ab\u0142o inna \u017bubr\u00f3wka&quot;.","protected":false},"author":1,"featured_media":63796,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-63795","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/63795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=63795"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/63795\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/63796"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=63795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=63795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=63795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}