{"id":63744,"date":"2007-04-23T06:00:00","date_gmt":"2007-04-23T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/scholzfriends-eskadra-i-zenithoptimedia-wygraly-euro-2012\/"},"modified":"2007-04-23T06:00:00","modified_gmt":"2007-04-23T04:00:00","slug":"scholzfriends-eskadra-i-zenithoptimedia-wygraly-euro-2012","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/scholzfriends-eskadra-i-zenithoptimedia-wygraly-euro-2012.html","title":{"rendered":"Scholz&amp;Friends, Eskadra i ZenithOptimedia wygra\u0142y Euro 2012"},"content":{"rendered":"<p><P>polsk\u0105 i ukrai\u0144sk\u0105 kandydatur\u0119 do organizacji Euro 2012. Przetarg na obs\u0142ug\u0119 kandydatury rozstrzygni\u0119to w pa\u017adzierniku ub. roku. <\/P><br \/>\n<P>Autorem identyfikacji wizualnej, kt\u00f3ra pos\u0142u\u017cy\u0142a do budowania kampanii reklamowej,&nbsp;jest agencja Dragon Rouge. <\/P><br \/>\n<P>Kampania ATL przygotowana przez Scholz&amp;Friends nawi\u0105zywa\u0142a do element\u00f3w regionalnej tradycji przez stworzenie logotypu promuj\u0105cego polsko-ukrai\u0144sk\u0105 kandydatur\u0119 &#8211; tzw. &#8222;krajki&#8221;. <\/P><br \/>\n<P>Dom mediowy Zenith Optimedia zaplanowa\u0142 emisj\u0119 reklam g\u0142\u00f3wnie w kana\u0142ach telewizji publicznej. <\/P><br \/>\n<P>Dzia\u0142ania BTL i eventy by\u0142y koordynowane przez Eskadr\u0119. Dzia\u0142ania komunikacyjne odbywa\u0142y si\u0119 od pa\u017adziernika do ko\u0144ca 2006 roku. <\/P><br \/>\n<P>Przedstawiciele agencji Scholz&amp;Friends pe\u0142nili r\u00f3wnie\u017c funkcj\u0119 doradcz\u0105 w procesie przygotowywania oficjalnej prezentacji kandydatury.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencje Scholz&amp;Friends i Eskadra oraz dom mediowy ZenithOptimedia przygotowa\u0142y i zrealizowa\u0142y kampani\u0119 promuj\u0105c\u0105&#8230;","protected":false},"author":1,"featured_media":63745,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[973,250],"class_list":{"0":"post-63744","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-radio-eska","9":"tag-zenithoptimedia","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/63744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=63744"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/63744\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/63745"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=63744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=63744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=63744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}