{"id":6362,"date":"2012-05-11T15:41:42","date_gmt":"2012-05-11T13:41:42","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/maxwell-house-rozda-10300-termokubkow\/"},"modified":"2012-05-11T15:41:42","modified_gmt":"2012-05-11T13:41:42","slug":"maxwell-house-rozda-10300-termokubkow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/maxwell-house-rozda-10300-termokubkow.html","title":{"rendered":"Maxwell House rozda 10300 termokubk\u00f3w"},"content":{"rendered":"

Centralnym punktem dzia\u0142a\u0144 jest promocja konsumencka, w której do wygrania s\u0105 termokubki, designerskie saszetki oraz holenderskie rowery. Akcja promocyjna rozpocz\u0119\u0142a si\u0119 7 maja i potrwa do 30 wrze\u015bnia 2012 roku.<\/p>\n

Aby wzi\u0105\u0107 udzia\u0142 w promocji, nale\u017cy kupi\u0107 kaw\u0119 Maxwell House w promocyjnym opakowaniu i wys\u0142a\u0107 SMS-em kod spod etykiety lub zarejestrowa\u0107 go na www.bezprzerwy.com<\/a>. Do wygrania jest \u0142\u0105cznie 10300 termokubków, 1030 saszetek HO::LO i 103 holenderskie rowery marki Batavus.<\/p>\n

Tequila jest autorem idei kreatywnej kampanii. Agencja odpowiada ponadto za przygotowanie materia\u0142ów POS, projekt strony internetowej, a tak\u017ce komunikacj\u0119 kampanii na profilu marki na Facebooku: www.facebook.com\/bezprzerwy<\/a>.<\/p>\n

Kampania „Bez przerwy nagrody za kody!” jest kontynuacj\u0105 dzia\u0142a\u0144 realizowanych dla marketera od 2010 roku w ramach platformy „Maxwell House – Z Tob\u0105 bez przerwy”. Tequila opracowa\u0142a i wdro\u017cy\u0142a wówczas ogólnopolsk\u0105, lifestyle’ow\u0105 kampani\u0119 „Z Tob\u0105 bez przerwy”, która rozpocz\u0119\u0142a proces relaunchu marki Maxwell House.<\/p>\n","protected":false},"excerpt":{"rendered":"„Bez przerwy nagrody za kody!” to has\u0142o nowej kampanii, przygotowanej przez Kraft Foods Polska oraz agencj\u0119 kreatywn\u0105 Tequila dla marki Maxwell House.","protected":false},"author":1,"featured_media":6363,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[430,451,821],"class_list":{"0":"post-6362","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-konkurs","9":"tag-kraft-foods","10":"tag-tequila","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=6362"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6362\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/6363"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=6362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=6362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=6362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}