{"id":63571,"date":"2007-04-27T06:00:00","date_gmt":"2007-04-27T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mediadna-jaki-jest-kod-genetyczny-marek\/"},"modified":"2007-04-27T06:00:00","modified_gmt":"2007-04-27T04:00:00","slug":"mediadna-jaki-jest-kod-genetyczny-marek","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/mediadna-jaki-jest-kod-genetyczny-marek.html","title":{"rendered":"mediaDNA: jaki jest kod genetyczny marek?"},"content":{"rendered":"

Badanie obejmuje ponad 230 marek z 17 segment\u00f3w: finanse, \u017cywno\u015b\u0107, samochody, telefonia, farmaceutyki, \u015brodki do prania, higiena i piel\u0119gnacja cia\u0142a, stacje benzynowe, sieci handlowe, odzie\u017c i obuwie, linie lotnicze, sprz\u0119t RTV i AGD, a tak\u017ce wszystkie kategorie medi\u00f3w.<\/P>
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W ramach projektu przeprowadzono oko\u0142o 8 tys. wywiad\u00f3w „face to face” z wykorzystaniem techniki CAPI. W\u015br\u00f3d respondent\u00f3w znale\u017ali si\u0119 wy\u0142\u0105cznie u\u017cytkownicy badanych marek.<\/P>
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Do konsorcjum, kt\u00f3re czuwa nad przebiegiem projektu badawczego nale\u017c\u0105: Agora, Grupa Eurozet, Biuro Reklamy TVP i dom mediowy ZenithOptimedia.
 
Realizacj\u0105 mediaDNA w Polsce zajmuje si\u0119 instytut Millward Brown SMG\/KRC, wy\u0142oniony w drodze konkursu ofert. <\/P>
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Wi\u0119cej informacji dotycz\u0105cych badania mo\u017cna znale\u017a\u0107 na stronie www.mediadna.pl<\/A>.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142 projekt mediaDNA, jedno z najwi\u0119kszych bada\u0144 wizerunku i pozycjonowania marek i medi\u00f3w w Polsce.","protected":false},"author":1,"featured_media":63572,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[655,250],"class_list":{"0":"post-63571","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-millwardbrown-smgkrc","9":"tag-zenithoptimedia","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/63571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=63571"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/63571\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/63572"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=63571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=63571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=63571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}