{"id":63566,"date":"2007-04-27T06:00:00","date_gmt":"2007-04-27T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tej-reklamy-na-pewno-nie-zobaczysz\/"},"modified":"2007-04-27T06:00:00","modified_gmt":"2007-04-27T04:00:00","slug":"tej-reklamy-na-pewno-nie-zobaczysz","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tej-reklamy-na-pewno-nie-zobaczysz.html","title":{"rendered":"Tej reklamy na pewno nie zobaczysz"},"content":{"rendered":"<p><P>Tw\u00f3rc\u0105 nowego narz\u0119dzia marketingowego jest firma Holosonic Research Labs. Z g\u0142o\u015bnik\u00f3w sklepowych puszczana jest wiadomo\u015b\u0107 reklamowa, kt\u00f3r\u0105 s\u0142ysz\u0105 tylko klienci przechadzaj\u0105cy si\u0119 w\u015br\u00f3d rega\u0142\u00f3w w okre\u015blonej cz\u0119\u015bci sklepu. Urz\u0105dzenia uruchamiane s\u0105 przez czujniki ruchu.<\/P><br \/>\n<P>Reklamy audio mog\u0105 by\u0107 dobrym rozwi\u0105zaniem w obliczu coraz wi\u0119kszego nat\u0142oku reklam wizualnych w sklepach. Marketerzy maj\u0105 wi\u0119ksz\u0105 szans\u0119 na to, \u017ce zaintryguj\u0105 klienta przekazem skierowanym wprost do jego uszu i zach\u0119c\u0105 go do kupna swojego produktu.<\/P><br \/>\n<P>Reklamy audio z sukcesem wykorzystuje telewizja CourtTV, kt\u00f3ra emituje je w tajemniczych przej\u015bciach w ksi\u0119garniach, a g\u0142\u00f3wnym targetem tych reklam s\u0105 osoby poszukuj\u0105ce powie\u015bci sensacyjnych. Urz\u0105dzenia emituj\u0105ce reklamy audio s\u0105 ju\u017c stosowane w Europie, jak r\u00f3wnie\u017c w Stanach Zjednoczonych.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Pojawi\u0142a si\u0119 nowa forma marketingu &#8211; reklama trafiaj\u0105ca wprost do uszu konsumenta. Wykorzystuje si\u0119 j\u0105 wewn\u0105trz sklep\u00f3w.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-63566","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/63566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=63566"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/63566\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=63566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=63566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=63566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}