{"id":63529,"date":"2007-04-30T06:00:00","date_gmt":"2007-04-30T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/absolut-w-surrealistycznym-swiecie\/"},"modified":"2007-04-30T06:00:00","modified_gmt":"2007-04-30T04:00:00","slug":"absolut-w-surrealistycznym-swiecie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/absolut-w-surrealistycznym-swiecie.html","title":{"rendered":"Absolut w surrealistycznym \u015bwiecie"},"content":{"rendered":"<p><P>w kampanii w\u00f3dki Absolut: &#8222;In an Absolut world&#8221;.<\/P><br \/>\n<P>Globalna kampania warta 45 mln dol. stworzona zosta\u0142a przez agencj\u0119 TBWAChiatDay. Obejmuje spoty telewizyjne, outdoor, event marketing, reklamy prasowe i internetowe. &#8222;In an Absolut world&#8221; zast\u0105pi kampani\u0119 z zesz\u0142ego roku prowadzon\u0105 pod has\u0142em: &#8222;The Absolut vodka&#8221;.<\/P><br \/>\n<P>&#8211; Nasi konsumenci s\u0105 inteligentni, mamy nadziej\u0119, \u017ce kampania zainicjuje rozmowy i sk\u0142oni konsument\u00f3w do rozwa\u017ca\u0144 nad ich wersj\u0105 \u015bwiata marki Absolut &#8211; m\u00f3wi Tim Murphy z Absolut Spirits Co.<\/P><br \/>\n<P>W poprzednich reklamach Absolut wykorzystywa\u0142 znane postacie: Marilyn Monroe czy Steve&#8217;a&nbsp; McQueena. Obecna kampania jest zabawna i zadziorna. W \u015bwiecie marki Absolut krzykliwe bilboardy na Times Square zostaj\u0105 zast\u0105pione dzie\u0142ami sztuki, z komin\u00f3w wylatuj\u0105 ba\u0144ki mydlane, a starcia pomi\u0119dzy demonstrantami i policj\u0105 ko\u0144cz\u0105 si\u0119 bitw\u0105 na poduszki.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"M\u0119\u017cczy\u017ani w ci\u0105\u017cy, demonstranci urz\u0105dzaj\u0105cy bitwy na poduszki i politycy z nosami Pinokia &#8211; tak wygl\u0105da surrealistyczny \u015bwiat &#8230;","protected":false},"author":1,"featured_media":63530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[450,303],"class_list":{"0":"post-63529","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-nokia","9":"tag-tbwa","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/63529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=63529"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/63529\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/63530"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=63529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=63529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=63529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}