{"id":635,"date":"2013-10-30T08:25:36","date_gmt":"2013-10-30T07:25:36","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ikea-pomogla-klientom-pozbyc-sie-mebli\/"},"modified":"2013-10-30T08:25:36","modified_gmt":"2013-10-30T07:25:36","slug":"ikea-pomogla-klientom-pozbyc-sie-mebli","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/ikea-pomogla-klientom-pozbyc-sie-mebli.html","title":{"rendered":"IKEA pomog\u0142a klientom&#8230; pozby\u0107 si\u0119 mebli"},"content":{"rendered":"<p>Pomys\u0142odawc\u0105 akcji jest agencja SMFB z Oslo, kt&oacute;ra zas\u0142yn\u0119\u0142a ju\u017c wcze\u015bniejsz\u0105 kreacj\u0105 dla brandu, polegajac\u0105 na zaanga\u017cowaniu klient&oacute;w IKEA w pomoc przy wyborze nowego lokum dla sklepu. Przy okazji zapyta\u0142a ich jakiego rodzaju reklam\u0119 tego wydarzenia chc\u0105 widzie\u0107 w outodorze, prasie i TV.<\/p>\n<p>Tym razem agencja i marketer zapytali klient&oacute;w, czy w\u0142\u0105czyliby si\u0119 w akcj\u0119 sprzeda\u017cy u\u017cywanych mebli. Spotkali si\u0119 z entuzjastycznym wr\u0119cz odzewem i do dalszej cz\u0119\u015bci przedsi\u0119wzi\u0119cia zaanga\u017cowano 50 os&oacute;b. Sfotografowano u\u017cywane meble klient&oacute;w (oczywi\u015bcie warunkiem by\u0142o, by pochodzi\u0142y one w\u0142a\u015bnie z IKEA). Obok zdj\u0119\u0107 przedmiot&oacute;w podano numery telefon&oacute;w potencjalnych sprzedawc&oacute;w i nabywc&oacute;w mebli. Poza reklamami w princie oraz akcj\u0105 na Facebooku stworzono stron\u0119 internetow\u0105, prawdziwy pchli targ, na kt&oacute;rym mo\u017cna by\u0142o dokonywa\u0107 transakcji. Akcja zako\u0144czy\u0142a si\u0119 pe\u0142nym sukcesem &#8211; po o\u015bmiu tygodniach trwania kampanii, ka\u017cdy z mebli znalaz\u0142 nowego w\u0142a\u015bciciela.<\/p>\n","protected":false},"excerpt":{"rendered":"Marketer stworzy\u0142 niedawno platform\u0119 internetow\u0105, na kt&oacute;rej w\u0142a\u015bciciele mebli marki mogli znale\u017a\u0107 dla nich nowy dom.","protected":false},"author":1,"featured_media":636,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[171],"class_list":{"0":"post-635","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-ikea","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=635"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/636"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}